2022 SEO & Marketing Workshops, Classes & Events Schedule
Every year we host a number of virtual and in-person events, classes and workshops, and this year will be no exception. RSVP now as class sizes are limited and this year’s lineup is some workshops you won’t want to miss.
2022 Colorado Springs & Virtual Digital Marketing and seo Workshop, Classes & Events:
Table of Contents
Get your local business on Google Search and Maps
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter
which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.
In this workshop:
- Create or claim your Google Business Profile
- Manage your business info across Google Search and Maps
- Use your Business Profile to connect with potential customers
When: 2/24/22 and 7/14/22 at 4:00 PM
Location: 5350 Tomah Dr #2800, Colorado Springs, CO 80918
RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited
Make your Website Work for You
In this presentation, learners will discover how to create a search-friendly website that drives user
action and supports their goals. Whether launching a new website or sprucing up an old one, this
workshop will help.
When: 3/10/22 and 7/14/22 at 4:00 PM
Location: 5350 Tomah Dr #2800, Colorado Springs, CO 80918
RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited
Make Your Small Business More Accessible
When businesses build digital communications that allow people with disabilities to perceive, understand, navigate, and interact with products and services, it expands their market. Implementing accessibility best practices can help businesses grow, and improve the experience for all users.
In this session we’ll introduce:
- What does accessibility mean, online?
- How to design for accessibility: web pages, email, and tips for physical spaces
- Tips for being more inclusive
When: 3/24/22 and 8/11/22 at 4:00 pm
Location: 5350 Tomah Dr #2800, Colorado Springs, CO 80918
RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited (12 spots left)
Go Global with Google's Market Finder
With the right tools and international marketing strategy, businesses are expanding globally to meet new demands. This workshop introduces Google’s Market Finder, a free tool that can help you identify new international business opportunities and plan for success.
In this session we’ll:
- Discuss the benefits of exporting
- Introduce Google Market Finder
- Show you how to use the tool to explore other markets
When: 4/7/22 and 8/25/22 at 4:00 pm
Location: 5350 Tomah Dr #2800, Colorado Springs, CO 80918
RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited (12 spots left)
Sell Online with E-Commerce Tools
Learn how to sell your products online. We’ll walk through listing your products for free with Google Business Profile and Merchant Center. And we’ll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.
In this session we’ll:
- Discuss the Products tab in a Google Business Profile
- Introduce Google Merchant Center and the basics of creating a free account and a product feed
- Show you how to set up an E-Commerce website using Shopify
When: 4/21/22 and 9/8/22 at 4:00 pm
Location: 5350 Tomah Dr #2800, Colorado Springs, CO 80918
RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited (12 spots left)
Reach Customers Online with Google
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more.
In this session we’ll discuss best practices for:
- Improving your website’s visibility in Google’s organic search results, on all devices
- Creating a free Google Business Profile
- Advertising your business on Google
When: 5/5/22 and 9/22/22 at 4:00 pm
Location: 5350 Tomah Dr #2800, Colorado Springs, CO 80918
RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited (12 spots left)
Make Better Business Decisions with Analytics
Learn best practices and analyze trends about how customers engage with your business online, then
turn these insights into well-informed, actionable decisions.
In this session we’ll cover:
- An introduction to Google Analytics
- Creating and understanding reports
- Making goals
- Using Analytics with other Google tools
When: 5/19/22 and 10/6/22 at 4:00 pm
Location: 5350 Tomah Dr #2800, Colorado Springs, CO 80918
RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited (12 spots left)
Design Thinking for Entrepreneurs
Discover how to create a collaborative environment where everyone is responsible for the design. You will go through design challenges and sprints that can be incorporated into any workplace or startup, to unlock creativity and innovative thinking.
In this workshop we’ll introduce:
- The principles of the design thinking process
- Applying the design thinking process to solve problems
- The basics of prototyping your ideas
When: 6/2/22 and 10/20/22 at 4:00 pm
Location: 5350 Tomah Dr #2800, Colorado Springs, CO 80918
RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited (12 spots left)
Use YouTube to Grow Your Business
Learn how to use YouTube and the power of video to promote your business or brand.
In this workshop we’ll cover:
- How to create a YouTube channel
- Adding videos and organizing your channel
- How to promote your business with video ads
When: 6/16/22 and 11/3/22 at 4:00 pm
Location: 5350 Tomah Dr #2800, Colorado Springs, CO 80918
RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited (12 spots left)
Learn the Basics of Google Ads
In this workshop, you will learn how to reach more customers and grow your business with Google Ads.
In this workshop we’ll talk about:
- How to create an account and set up an ad campaign
- How to write great ads, refine keywords, and include ad extensions
- How to measure success
When: 6/30/22 and 11/17/22 at 4:00 pm
Location: 5350 Tomah Dr #2800, Colorado Springs, CO 80918
RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited (12 spots left)
Launch Your Business with Customer-Focused Marketing
As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them
into loyal customers.
In this workshop you will learn to:
- Create a compelling brand
- Define your audience
- Convert customers
- Build loyalty and advocacy
When: 7/7/22 and 12/1/22 at 4:00 pm
Location: 5350 Tomah Dr #2800, Colorado Springs, CO 80918
RSVP AT THE BOTTOM OF THIS PAGE NOW: Seating limited (12 spots left)
Past Workshops:
- Create YouTube Videos that Attract New Customers 6/24/21
- Connect with customers and manage your business remotely on 1/13/21, 5/12/21, 9/1/21
- Design Thinking for Entrepreneurs 1/27/21, 5/26/21, 9/15/21
- Get your Local Business on Google Search and Maps 2/10/21, 6/9/21, 9/29/21
- Learn the Basics of Google Ads 2/24/21, 6/23/21, 10/13/21
- Make Better Business Decisions with Analytics 3/10/21, 7/7/21, 10/27/21
- Make your Website Work for You 3/24/21, 7/21/21, 11/10/21
- Reach Customers Online with Google 4/11/21, 8/4/21, 11/24/21
- Use YouTube to Grow Your Business 4/21/21, 8/18/21, 12/8/21
