Make your campaign stand out on your audience’s news feed with these essential Facebook advertising tips.
Facebook has unlimited potential when it comes to advertising.
It is this potential that makes it absolutely necessary for you to know exactly how you should market your products and services on Facebook.
Facebook will take even the smallest of businesses out of obscurity if you learn how to use its ad campaigns effectively.
Here are some Facebook advertising tips that are sure to get your business massive amounts of exposure and increase conversion.
1. Who’s Your Audience?
With millions of users, it is easy to see why Facebook is an important social media marketing tool which can bring thousands of visitors to your website.
Your audience is the first key to a successful ad campaign. This means you need to have a clear vision of what your audience looks like.
Facebook’s campaign creator is so intuitive that as you begin to filter your audience it actually helps you to fine-tune your targeting even more. This ensures that you have all the right people seeing your campaign.
For national campaigns, ideally, though you want to make sure that you target at least one million people with your campaign, so don’t narrow your Facebook target audience below this number.
2. Catching Your Audience’s Eye With Your Design
There are several factors that contribute to the success of any ad you place on Facebook, one of the most important is the design of the ad itself. Your ad should grab the attention of your audience immediately.
Here are some tips for creating attention-getting ads:
- One of the best ways to get people interested in your product is to show them how it is used. Show your product in action rather than just an image of the product itself.
- Keep the text minimal because too much of it is distracting, let your images speak for your product.
- Do not skimp on image quality. Use high-quality resolution images at all times and try out different ones before settling on your final image.
- Always preview how your ad will look on different devices before you publish it.
Design can make or break your ad performance, so design your ad carefully.
3. Create A Funnel
When people get on Facebook they are not into buying mode. They are usually all about socializing and having fun.
So, how do you turn them into paying customers using ad campaigns?
The solution to this problem is to create an ad funnel.
Here is how it works:
The first thing you should do is create an ad that is only for getting engagements from your audience. Monitor the engagement campaign until it gets thousands of views.
Once you have thousands of views, the next step is to create a conversion campaign that targets at least a quarter of the people who engaged with your first ad.
This is when you are likely to see good conversion rates. Once people have engaged with your product and services at least once they are much more likely to turn into paying customers when you run a conversion campaign.
4. How Often Should They See You?
You don’t want people to get so used to seeing your ad they become immune to your message. This is why it is important to determine how many times you want the people you are targeting to see your ad.
Facebook users are definitely more likely to remember your ad if they see it more than once. Once you have exposed your audience to the ad at least three times it is time to create a new ad or change the targeting of your ad.
Always put an ad frequency cap to your campaign so that you can control your exposure.
5. Pay Close Attention To Your Ad Performance
The first twenty-four hours of your campaign are the most vital. Test several different ads over the period and check your metrics to see ad performance.
Stop the ads that are not performing, immediately. However, once you have determined your best performers then you should start increasing the budget slowly.
If they continue to perform well with your increased budget you can keep up this trend until the metrics start declining.
6. Facebook Advertising Tips For Ad Placement
Deciding where to place your ads is very important. You want your ads to be seen and in order for them to be seen, you have to be strategic about where you place them on Facebook.
Of course, you could always go with automatic placements but that would not be the best. Always edit your placement to make sure you are getting the best placements across all devices.
The best placement for your ads is highly dependent on the type of campaign you are running and your audience.
For example, younger audiences will engage with mobile ads more and you will want to get in a mixture of mobile and desktop ads for older audiences.
Facebook has also acquired other platforms, so you can choose whether or not you want to show your ads on these platforms along with Facebook itself.
An added benefit of using Android and mobile devices for your ads is that in some niches ads on these devices convert at a higher rate and cost less.
It’s a good idea to run a mobile-only ad test for your niche to see how well it performs as opposed to other devices.
Final Thoughts
Facebook can give your business unlimited exposure, that’s why it’s critical to learn as many Facebook advertising tips as possible.
The key to being successful on Facebook is to identify your target audience and show them ads that will pique their interest.
Since Facebook is primarily a site for social interaction you will need to take a strategic approach to advertising in order to gain conversions. However, once you learn how to funnel your ads and target your audience without overexposing yourself you will have success.
If you would like to learn more about how to effectively market your business, then you should contact us, we are always willing to assist you with taking your business to the next level.
Allan Todd is CEO of Pagecafe Digital Marketing. In 2022, Allan teamed up with Infront Webworks to provide digital marketing, website design, content marketing, SEO and strategy and solutions to local businesses. Allan lives in Colorado Springs.