For businesses with a local presence in Colorado Springs, local SEO is a crucial aspect of your marketing efforts. While you may be practicing standard SEO for organic search, it’s incredibly important that you also seek to rank for the local results in your area.
Through intense research, we have uncovered some incredible statistics that showcase just how important it is to strive for local rankings. We’ll explore these results, followed by an infographic that gives you the exact tips and tools you need to start optimizing your site and your blog for local results.
Why Local SEO is Important For Your Business
If you have multiple locations for your business, local SEO is an incredibly important aspect of your marketing. While many of your standard practices for organic search ranking also apply to local results, it’s also important to follow the best practices for ranking factors specifically in your area.
Every single page of your website should reflect your location in Colorado Springs through keyword choices, business information, and other factors. When you decide to start a blog for your business, these pages will also need to be optimized for local results.
What makes this type of search engine optimization so important for businesses in Colorado Springs? Let’s take a look at some statistics from a study Google did on local search:
- 4 in 5 consumers use search engines to find local information
- 50% of consumers who conducted a local search on their smartphone visited the store the same day.
- 18% of local searches lead to a purchase, compared to 7% for non-local searches.
- Over 60% of consumers have used location information in ads like a phone number or address.
- 56% of searches on-the-go have local intent.
These are incredible statistics. The best part is that you don’t need to do that much more than you already do for your online marketing. It’s all about employing several new practices that focus solely on these local results.
How to Start Optimizing For Local SEO Today (Infographic)
The infographic below was created as a result of this research, and the rising importance of local SEO for physical businesses that also have an online presence. When you search for your business in Colorado Springs, you want solid results.
Check out the infographic below and let us know how you’re local SEO results are coming along in the comments!
Allan Todd is CEO of Pagecafe Digital Marketing. In 2022, Allan teamed up with Infront Webworks to provide digital marketing, website design, content marketing, SEO and strategy and solutions to local businesses. Allan lives in Colorado Springs.