Do you want to start a career in the growing field of Digital Marketing and E-Commerce, but you don’t have the education or experience? The Google Digital Marketing and E-Commerce Professional Certificate is a good starting point.
My review of this course is performed as a Digital Marketer with more than 20 years of experience in the industry. Is the Google Digital Marketing Certification worth it?
The short answer is Yes, the Google Digital Marketing and E-Commerce Professional Certificate is worth it. The course focuses on people just entering the digital marketing field, but even our senior staff pulled tasty tidbits of information from the program.
Why our marketing professionals took this course as a company
Mike Hodgdon, COO of Infront Webworks said, “Being a Google Certified Partner, our team has benefited from so many of Google’s workshops, certifications, and training. We even visited the Google Campus in Boulder for a 2-day class. So, we thought that everyone from the junior level SEOs to the Senior Team would find elements of the program that would be beneficial. And everyone on the team had a positive experience. “
About the Course
The Google Digital Marketing and E-Commerce Professional certificate is a seven-course certification program offered by Google through Coursera’s learning platform. The program includes at least 190 hours of instruction and hundreds of practice-based assessments.
The course will teach you what you need to know to land an entry-level job in digital marketing or E-Commerce.
And if you are new to SEO, it will teach you how to optimize your business marketing and your company’s SEO performance.
What you learn from taking the Google Digital Marketing and E-Commerce Course
A portion of the classes focus on entering the workforce in the digital marketing industry, progressing through interviews, and connecting with top employers.
The skills they focus on are marketing, E-commerce, display advertising, email marketing, SEO, customer loyalty, marketing analytics, customer outreach, website structure, customer awareness, Google, and Search Engine Marketing.
The class also covers platforms and tools including Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.
Developing the content for the Google Digital Marketing Course
The content is interactive and developed by Google employees. It is a mix of videos, assessments, case studies, hands-on labs, and quizzes.
The course also offers access to career resources, learning resources, and access to a learning community.
For those that don’t learn well visually or through auditory learning, they also offer the video content in a text format to read. We found that copying this content to a word document to browse later helped insure proper answers for the quizzes.
Each course also includes a glossary of terms and definitions. We found that this especially helped our junior-level people learn some of the more complex terminologies in the industry.
Lauren Hoese, Enterprise SEO Manager at Infront Webworks said, “The class helped me deepen my knowledge of marketing concepts in SEO, Google Ads, and social media.”
The 7 Courses that are covered
- Foundations of Digital Marketing and E-Commerce
- Attract and Engage customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside the Inbox: Email Marketing
- Assess for Success: Marketing Analytics and Measurement
- Make the Sale: Build, Launch, and Manage E-Commerce Stores
- Satisfaction Guaranteed: Develop Customer Loyalty Online
How difficult is the Google Digital Marketing and E-Commerce Professional Course?
This course is an entry-level certification focused on beginners with little to no prior experience in digital marketing. The Google Trainers explained everything in depth, and the structure of the course was easy to follow.
If you are a complete novice about digital marketing it may take you the full 6 months. But if you are an experienced marketer, you will be able to complete it in less time.
How Much Does the Google Digital Marketing and E-Commerce Course Cost?
The average time to complete the course is 6 months at a suggested pace of 10 hours a week. You can enroll for free to start your 7-day free trial to see if the course is something you would like to learn.
After your free week, the course is $41 a month. So, $41 x 6 would be a total cost of $246.
If it takes you a little longer to complete the course, then the cost would be higher. Google Career Certificates offers need-based financial assistance for the course.
Completing the Google Digital Marketing & E-Commerce Professional Certificate Exams
To complete the Google Digital Marketing & E-Commerce Professional certificate, all seven courses need to be passed including quizzes with a grade of 80% or higher and completion of all practical assignments.
The quizzes are in the form of multiple-choice questions and are easy to complete. If you do fail a quiz, you can try 3 times in a 24-hour period.
Casey, an SEO Specialist at Infront said, “The Google Digital Marketing Certification was absolutely worth it. I highly recommend this course to anyone wanting to break into the digital marketing field. I was able to further my knowledge in the areas I was lacking.”
Additional Benefits when completing the certificate
You can apply for entry-level digital marketing jobs including:
- Junior E-Commerce Specialist
- Junior Digital Marketing Specialist
- SEO Specialist
- Google Ads Specialist
- Email Marketing Specialist
This course focuses on getting hired for a better career.
You can share your Certificate in the certifications section of your LinkedIn Profile, on resumes, or CVs.
The Digital Marketing Industry
There is also the Google Career Certificates Employer Consortium available to you after completion of the course.
It consists of over 150 U.S. Companies. And the consortium members are committed to considering people who have passed this course for entry-level digital marketing jobs.
According to Grow with Google, the median salary in the fields of digital marketing and e-commerce is $51,000.
And you can read about the different SEO job titles and salary ranges that go along with them here. So, it’s certainly a lucrative career to consider.
They also state that there are 218,000 job openings in the field of digital marketing and e-commerce. Read about the different SEO job titles and salary ranges that go along with them.
If you are interested in taking the Google Digital Marketing and E-commerce course, you can enroll for free on the Coursera Website located here: https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce
Final Thoughts: Is the Google Digital Marketing and E-Commerce Course Worth It?
I think the course is well worth the time and money to sharpen your digital marketing and e-commerce skills. If you are looking to get into the SEO and digital marketing field, now is the best time.
There are plenty of jobs available and the industry is constantly growing and changing, so you never have to worry about being bored. Start your job search at Infront. Look at our Careers Page for openings.
Celebration After the Google Course was Completed
And after all of that hard work completing the Google Digital Marketing and E-Commerce course, we celebrated by throwing back a few brews and throwing some axes for fun.
Matthew is the President of Infront Webworks and is a New England native now calling Colorado Springs home. Matt attended The University of NH where he pursued a BS in Natural Resource Economics & Business Administration. Aside from Infront; Matthew has owned and managed two other online agencies based on the seacoast of New Hampshire and been a key player in multiple technology mergers & acquisitions. When he’s not bathing in technology, online marketing & business; he’s probably spending time with his wife and daughter, boating, skiing the trees, hiking or cooking..he is a foodie for sure!
