Del-Immune V

Project Info

The creators of Del-Immune V know what it’s like to catch cold after cold. In 2003, they introduced a powerful nutritional supplement to help the immune system protect the body against infections as well as acute and chronic immune conditions.

Word of mouth, commercials and newspaper articles launched the brand’s popularity into a doctor-recommended product. Thousands of customers worldwide could easily find Del-Immune V and purchase it online.

But a costly redesign of its ecommerce site quickly proved to be a challenge. Within three months of the website launch, the site lost 70% of its traffic. Determined to find a trusted and reliable web development and SEO partner, they called us.

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Challenges

Del-Immune V needed to recover from a website redesign fast because of the following gaps:

  • Ineffective ecommerce design and architecture

  • Losing credibility with Google because 301 redirects were not in place

  • Loss of search engine optimization

  • Keywords not carried over from old site

  • Broken links and missing pages

Solutions

  • Build new, easy to use ecommerce site

  • Ongoing training, troubleshooting and technical support

  • New and optimized content, content marketing, social signals

  • Fully Managed SEO program, including:

    • Top Google placement for keywords

    • Comprehensive onsite and mobile search optimization

    • Site speed assessment, optimization and image compression

    • Link-building, search engine submissions, citation-building

We were very proud to have the SEO work done for Del-Immune V nationally recognized as a finalist in two National SEO Award Ceremony’s.

  • 2018 Interactive Marketing Awards
    • Best Interactive Marketing – Retail/Ecommerce- Del-Immune V Campaign
  • 2018 Search Engine Land (Landy) Awards
    • Best Overall SEO Initiative – Small Business- Del-Immune V

Over the course of a year, Del-Immune V’s website traffic skyrocketed with nearly 200 keywords in the number one position. Overall website traffic increased by 1,059%, with organic search traffic gaining 1,491%. A paid Facebook ads campaign resulted in increased traffic to the site by 1,367%. Online traffic increased sales and opportunities for Del-Immune V to connect, engage and convert visitors into customers.

The Result