Organic Traffic Helps Boost Pageviews and Leads in Recruitment

The job market can be a tricky thing to optimize for. That’s why for this campaign we needed to make sure the client was relevant in their local community by using NAP (NAME, ADDRESS, PHONE NUMBER) consistency and could also be seen in national search using link building, outreach, guest blog posting, and social media interactions. Each listing used newly created content based on a complex keyword portfolio.