SEO Audit
Website SEO Audit
Need an SEO Audit for your website or multiple websites?
Although the Infront Webworks team is available to do search engine optimization packages for most companies, we recognize that many companies prefer to do it themselves or are researching issues related to their website that are preventing ranking. Our free SEO audit tool (commonly referred to as an “SEO checker”), is available below to run a scan of your website and report results that could be preventing you from ranking.
The report will outline:
- Areas your website is doing well
- Issues found that are preventing ranking better
- A page grade or score based on the overall report
Table of Contents
SEO Errors
The free SEO audit will provide detailed information and insights on how to fix issues regarding ranking factors like (many times you can use an SEO tool to improve efficiency or fix errors):
Page load time and compliance
URL
Meta Tags
Description tag
Image optimization report
Copy and content check
Code compliance reports
Social signals
Mobile responsiveness
Page links analysis
link analysis
Domain analysis
High Level Audit
With over 400 organic website ranking factors and even more when considering local search and GMB, an SEO checker or audit assists in high-level issues that can help you start competing with your website, in organic search, and growing your business.
As you start to improve rankings, we recommend even deeper audits to fight for those coveted “number one” spots.
The SEO audit will provide a definitive ‘To-Do’ list of how to increase your website rankings but please keep in mind that Google consistently updates search algorithms that impact your website placement.
Understanding ranking factors
To ensure you maintain the best possible SERP (search engine results page) results you should start the process of understanding “ranking factors, and use SEO tools like Googles analytics, and Search Console (both are free) to benchmark your website Key Performance Indicators (KPI’s).
Regarding KPI’s, some areas to pay particular attention to are:
Website traffic
Traffic from organic search
bounce rate
Top visited pages
SEO Ranking Factors
With the amount of search engine ranking factors, an SEO audit or SEO checker tool will help identify a number of things you will want to consider for your site. When reviewing the free SEO audit, you want to make sure to fix any errors or warnings that could put your website at risk of being un-indexed.
That’s why everyone needs to run a site audit on a regular basis.
If you have SEO tools that can speed up or allow for quick, easy completion of website items, start there. Quick wins will help users find your website online as you keep improving things.
The goal is to see profits
The idea is to see profits from your work, early and consistently. To ensure the work you have completed is done correctly you can check the review again and find the status of your site audit score after the changes.
Review below a complete list of items in reports that can effect your performance, organic search placement, and rank.
Search Engines
As you review the SEO analysis and associated suggestions to improve placement, you may start to notice that many technical SEO issues that can help you get to the first page, seem to be in relation to “Google” specifically.
If you are in the roughly 25 million people that use other search engines, this may seem off? The reality is that, as of December 2020, according to StatCounter.Com the rest of the over 91% of the world search on “Google”.
Don't sacrifice search traffic
So unfortunately if you want to see yourself on top of your favorite search platform, that isn’t Google, you should understand that you will be sacrificing over 91% of the total search traffic if you engineer a strategy focused on a different search platform. Google rankings are so important to search.
Search Engine Market Share Worldwide – December 2020 (StatCounter.Com)
- Google- 91.38%
- Bing- 2.69%
- Yahoo!- 1.46%
- Baidu- 1.36%
- YANDEX- 1%
- DuckDuckGo- 0.6%
SEO Strategy
The first step to improving your placement is to use an SEO checker or run an SEO audit, once you have the data about what’s affecting your rankings, you need to analyze the results, and put together a comprehensive plan based on strategy.
As you start to strategize or work with a company that will be strategizing and working on your website’s SEO, understanding the goal of your strategy is imperative.
Goals that dictate SEO strategy after a site audit would be:
- Keyword Research
- To rank as fast as possible under as many targeted keywords as possible
- Get one specific term number one placement
- Target specific SERP result listings for page one placement
- Outrank certain competitors under certain keywords online
- Improve search placement that seems to have matured
- Add longtail keywords to a site that is already dominating for voice search
A strategy that focuses on results
Using the SEO checker to achieve these goals is a start, and once you analyze the results, you will engineer a strategy that focuses on your results.
For example, let’s say your goal is “to rank as fast as possible under as many targeted keywords as possible“, you would first want to see the technical SEO audit and fix technical SEO errors, identify pages that are doing well, but can easily be improved to get on page one.
The difference between page 1 and page 2 of the SERPS
Sometimes making a few changes can be the difference between, being on page one, or page two. The effort to achieve the results is minimal but the difference in your website’s traffic can be huge, just by improving a few spots in the search results (going from page 2 to page 1).
Don’t forget to look in Google Search Console for performance and site speed including web core vitals, and Google Analytics to see time on site, bounce rates, and more.
The ultimate success of achieving your SEO goal lies in aligning your goal with a strategy to achieve that goal.
Doing it yourself, is not Free SEO
The SEO reports from the audit tool you will be receiving will set you on your way to solving SEO issues that will help you achieve a higher ranking but for the comprehensive technical SEO issues, we are here to help.
If you start with the “best practice” and “easy” items you find in the SEO Checker report, and work your way to the harder comprehensive technical aspects of the report, and do ultimately need assistance, please contact us, we can help.
By setting up a way to monitor important items on the list that you have addressed, you will get the best possible result and avoid any overlap in efforts, you will know the status of items still to address and you will isolate items that you may need an SEO expert or professional to address.
What we recommend
What we recommend to businesses is, to keep your project on the budget you may want to do work you understand, but when you are taking too much time away from your business to research SEO errors or to track progress, our team can help.
We spend tens of thousands a year on tools that make monitoring SEO work and implementing SEO strategies more efficient. We have a team of technical SEO experts that can save you hundreds of hours in your quest to dominate page one of search engines!
The Following is an exhaustive list of all of the different audits that we check while doing your SEO.
You don't have to read them.
Page Level and Technical SEO Audit
- Keyword in Title Tag
- Title Tag Starts with Keyword
- Site has Keyword in Meta Description Tag
- Keyword Appears in H1 Tag
- TF-IDFto determine
- Content length, recency, update frequency, usefulness
- Table of Contents
- Keyword Density
- Latent Semantic Indexing Keywords in text (LSI)
- Website Covers Topic In-Depth
- Website Loading Speed via HTML or HTML errors
- Entity Match
- Rel=Canonical version of your site
- Image Optimization
- Schema or rich text
- Depth of pages on your site
- Historical Updates
- Keyword Prominence score
- Keyword in H2, H3 Tags
- Outbound Link Quality and theme
- Grammar and Spelling
- Syndicated Content
- Mobile Usability
- “Hidden” text on Mobile
- Helpful “Supplementary information”
- Content Hidden Behind Tabs
- Number of Outbound Links
- Multimedia
- Number of Internal Links Pointing to website
- Quality of Internal Links Pointing to Pag
- Internal Broken Links
- External Broken Links
- Internal and external links
- Reading Level
- Affiliate Links
- HTML errors/W3C validation
- Domain Authority
- Page’s PageRank
- URL Length
- URL Path
- Human Editors
- Category
- WordPress Tags
- Keyword in URL
- URL String
- References and Sources
- Bullets and Numbered Lists
- Priority of Page in Sitemap
- Too Many Outbound Links
- UX Signals From Other Keywords Page Ranks For
- Page Age
- Page speed
- Parked Domains
- Duplicate content
- Internal Linking
Site Level SEO Audits
- Provides Value and Unique Insights
- Contact Us Page
- Web pages Trust/TrustRank score
- Website Architecture
- Website Updates
- Presence of Sitemap
- Uptime score
- Server Location
- SSL Certificate
- Terms of Service and Privacy Pages
- Duplicate Meta Information
- Breadcrumb Navigation
- YouTube
- Website Usability
- Use of Google Analytics and Search Console
- User reviews/Site reputation
- Mobile and Desktop Site Speed
- Core Web Vitals is now a ranking factor
- User Experience (UX)
Backlinks
- Provides Value and Unique Insights
- Contact Us Page
- Web pages Trust/TrustRank score
- Website Architecture
- Website Updates
- Presence of Sitemap
- Uptime score
- Server Location
- SSL Certificate
- Terms of Service and Privacy Pages
- Duplicate Meta Information
- Breadcrumb Navigation
- YouTube
- Website Usability
- Use of Google Analytics and Search Console
- User reviews/Site reputation
User Interaction
- RankBrain
- Organic Click-Through Rate
- Organic CTR for All Keywords
- Bounce Rate
- Direct Traffic
- Repeat Traffic
- Pogo sticking
- Blocked
- Chrome Bookmarks
- Number of Comments
- Dwell Time
Google Specific Algorithm
- Query Deserves Freshness
- Query Deserves Diversity
- User Browsing History
- User Search History
- Featured Snippets
- Geo-Targeting
- Safe Search
- “YMYL” Keywords
- DMCA Complaints
- Transactional Searches
- Local Searches
- Top Stories box
- Big Brand Preference
- Shopping Results
- Image Results
- Easter Egg Results
- Single Results for Brands
- Payday Loans Update
Brand Signals
- Brand Name Anchor Text
- Branded Searches
- Brand + Keyword Searches
- Website Has Facebook Page and Likes
- The website has Twitter Profile with Followers
- Official Linkedin Company Page
- Known Authorship
- The legitimacy of Social Media Accounts
- Brand Mentions on Top Stories
- Unlinked Brand Mentions
- Brick and Mortar Location
On-Site Web Spam
- Panda Penalty
- Links to Bad Neighborhoods
- Redirects
- Popups or “Distracting Ads”
- Interstitial Popups
- Over-Optimization
- Gibberish Content
- Doorway Pages
- Ads Above the Fold
- Hiding Affiliate Links
- Affiliate website links
- Autogenerated Content
- Excess PageRank Sculpting
- IP Address Flagged as Spam
- Meta Tag Spamming
Off-Site Web Spam
- Hacked website
- Unnatural Influx of Links
- Penguin Penalty
- Link Profile with High % of Low Quality
- Links From Unrelated websites
- Unnatural Links Warning
- Low-Quality Directory Links
- Widget Links
- Links from the Same Class C IP
- “Poison” Anchor Text
- Unnatural or temporary Link Spike
- Links From Articles and Press Releases
- Manual Actions
- Selling Links
- Disavow Tool
- Reconsideration Request
Local Ranking
- GMB page
- Reviews
- On-page SEO
- Links
- Behavioral
- Citations
- Personalization
