This article is dedicated to the promotion of Pander - escort dating project in three regions - USA, RF and Mexico. At the same time, a separate subfolder was used for the language version of ru. In order to achieve the set goals, clear objectives were set. First of all, the free traffic, which is created with the help of Google, should have increased. At the same time, the methods of generating transitions should be exclusively white. Another important point was to increase the visibility of high and medium frequency queries, as well as reduce the visibility of non-monetizable queries. It was possible to cope with the work only thanks to an integrated approach.
Segment analysis
In order to understand in which direction to move, it was necessary to study the competitors represented in both regions. Attention was drawn to those companies that regularly increase the audience. To understand the key points, the structure, link mass was analyzed, and a profile of the competitors' content and chips was made.
Thanks to the work done, a structure was developed where all recommendations would work with maximum effectiveness for both regions. Attention was also paid to link promotion using anchors. After that, the uploading of queries for which the ranking of resources in the USA, Mexico and the Russian Federation is performed was completed.
Technical audit of the site
Here a standard set of works was required, aimed at detecting:
duplicate pages or domain;
technical faults of servers or code;
average loading speed of the resource.
All recommendations were subsequently implemented. Specialists worked in parallel on the creation of an extensive semantic kernel. The latter was divided into several clusters, which made it possible to proceed to the preparation of lendings. Since the customer has much more knowledge in this area of activity, in the process of content creation, he took most of the work on himself. The task of the masters was the preparation of assignments for each text, as well as the execution of subsequent relinking. After SEO-google verification of the correctness of the prepared material, it was filled.
Attention was also paid to meta tags, which were optimized thanks to the previously prepared semantic kernel. Brandname was also actively used as a supplement to the main array of keywords. An important point was the creation of competent contextual relinking. Since the number of pages was small, this process took a little time.
Building up the number of links
At the stage of preparation it was decided to make the main emphasis on the quality, as well as the regularity of the growth of links. In addition to the fact that the masters were engaged in the creation of key landings, many auxiliary pages of the resource were redesigned or created from scratch. In the process of work was decided from the use of rented links, which the site has not used before.
When choosing donors, preference was given only to sites that have high performance. Naturally, we had to rely on the high traffic of the selected resource, as well as taking into account the relevant thematic component. A low spam rate was also considered as a positive factor for the choice, as well as trust. To ensure the desired level of quality, it was decided to cooperate directly with the representatives of the resource. Such an approach allows to ensure full compliance with the requirements, but is characterized by serious labor costs. The emphasis was shifted to the worthy inclusion of links in the content of the page that corresponds to the anchor. A large number of links had no anchors or were supplied under the guise of brandname, and it was important to eliminate the risk of overspam.
The result of responsible work was the receipt of such traffic, which harmoniously increases the performance of the resource, constantly demonstrating positive dynamics. It can be seen that the donor sites coped with the task, in which a big role played a direct contact between specialists and webmasters. Some traffic spikes are still observed, which is not critical, but ideally we should try to eliminate their occurrence.
When conducting additional work, it was decided to create satellites, for which a separate TOR was developed, work on which began at the promotion stage. This led to the fact that the mother site is now complemented by a whole network of auxiliary resources. SERM was conducted for two regions.
Results of the work performed
After 90 days from the beginning of site promotion, the site began to demonstrate amazing performance, and the traffic was characterized by harmony. In the process of work it was noted that the main influx of users falls in the middle of the week, on weekends there is a gradual subsidence, which resumes by Monday.
An important point was that a significant increase was noticeable at the initial stages of cooperation, after which a slight decline was detected with a subsequent increase in the efficiency of the resource. Such dynamics has a logical explanation. Initially, the site had regular surges of users, which were due to the fact that the resource was demonstrated when giving pornographic themes. Such a feature led to the appearance of untargeted traffic, which created a wave-like algorithm.
When work on SERM was started, it was possible in a few days to reduce the display of the site on porn topics, so the traffic significantly sat down. The task was to clean up the search queries, getting rid of literally everything that creates traffic but has no intended purpose. Once the ranking of the site was revised, traffic began to increase organically again.
During the work, it was decided to take advantage of additional language versions of the site, for which a similar set of work was developed. If you study where visitors come from to the site, you can see a significant increase in keyword queries, such as escorts in Tulum in Mexican Google. In the future, the task of masters is to increase traffic to enter the top 5 with the help of keys.