The gaming industry never stands still. New, exciting games with stunning graphics and intricate storylines are released almost daily. As the quality of games improves, so must their design. Beginner developers often need support in creating websites that are attractive, secure, functional, profitable — and compliant with regulations.
A gaming website needs more than just a good look. It must be useful and relevant for users, offer strong functionality and clear information, and work smoothly on both desktop and mobile. Online casinos and sportsbook platforms serve as strong references for developers working on gaming portals.
Without solid design, developers may fail to promote their product or turn a profit. Let’s take a look at some of the best design ideas used in gaming websites. If you’re going to learn — learn from the pros.
Metro Exodus
This website showcases one of the best practices in web design: a dynamic background. The Metro universe is set in a bleak, post-apocalyptic world — and no color suits this atmosphere better than black. Just below the main section, users find in-game screenshots embedded with hyperlinks to other parts of the site.
The site is built for multiple platforms and looks equally impressive on large screens and mobile devices. Another strong point of the Metro Exodus website is its multilingual support. Players can easily switch between languages for a more convenient browsing experience.
In gameplay, Metro Exodus blends linear levels with open-world elements. A day-night cycle and dynamic weather system affect how the game plays. Known for its stunning visuals and detail, the game runs on the 4A Engine, delivering exceptional graphical fidelity. At the heart of the story is Artyom and a group of survivors searching for a new life in the East.
Giant Bomb
This website is a prime example of excellent design for a news-focused portal. A neutral background keeps users’ attention on what matters — gaming news. Every article is packed with information, active links, and quotes.
The site features in-depth game reviews, news articles, podcasts, and videos. The Giant Bomb community has access to forums and comment sections for discussions. Premium users can unlock special features and exclusive content. Navigation is user-friendly, and it’s easy to distinguish between free and premium material.
Borderlands
The Borderlands saga has a distinct visual style — chaotic and bold. The website design is vibrant and aggressive, filled with eye-catching graphics. It stands out for its creativity and originality. Featuring the game’s main characters on the homepage boosts fan engagement.
The site uses cell-shaded graphics, matching the game’s comic-book-like aesthetic. The worlds of Borderlands are expansive, with diverse environments and enemy types. Each game follows its own storyline, full of humor, memorable characters, and plot twists. The action unfolds in a wild sci-fi universe, with the main characters all chasing one goal — to find legendary alien vaults.
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