A leading gambling brand Dafabet, a global market leader offering a wide range of products including sports betting, online casino games, and poker.
Situation Analysis & Project Objectives
The Challenge:
Despite a strong global presence, Dafabet faced challenges entering specific and highly competitive Asian markets like Japan, South Korea, and Thailand. These markets have unique cultural nuances, strict legal regulations, and developed local ecosystems, which rendered standard marketing approaches ineffective.
Project Goals:
- Increase brand awareness in the Asian region.
- Acquire new players from target countries.
- Increase revenue from Asian markets.
- Ensure a positive ROI on marketing investments.
Our Solution: Analysis to Action
We began with rigorous market research. We studied audience behavior, gaming tendencies, most popular media channels, and the competitive landscape of each nation. Based on our research, we developed a multi-channel strategy tailored to the region's particular requirements.
Channels and Tools Utilized:
- Content Localization: We not only translated and localized the website and apps but also the content into the local cultural environment. Social media posts and advertising materials were tailored in light of local customs and inclinations, for example, the utilization of trending memes and jargon.
- SEO: We performed thorough optimization for local search engines like Naver and Baidu, focusing on relevant keywords.
- Affiliate Marketing: We created and managed an affiliate program, attracting local webmasters and media buyers, whereby we were in a position to grow traffic at high speed.
- Contextual and Display Advertising: We set up profitable campaigns both on Google Ads and Facebook Ads, as well as on local platforms, with a steady stream of targeted traffic.
- SMM: We actively promoted the brand on social media in the region that are popular (LINE, WeChat, KakaoTalk), creating interactive content and interacting with the audience.
Results
Due to a strict NDA, we can't disclose actual figures. But the entire list of results set at the start of our partnership was achieved. Not only did we increase brand awareness but also ensured a steady flow of new players and profit growth that exceeded the client's expectations.