This article was last updated in 2021. Tools and interfaces change; the principles still apply. Ask us if you want the current version of this advice.
On April 21 Google Adds Mobile-Friendliness as a Ranking Signal. Are you ready for the change?
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, Google’s algorithms are adapting to these usage patterns.
In the past, they’ve made updates to ensure a site is configured properly and viewable on modern devices. Now it’s easier for users to find mobile-friendly web pages and they’ve introduced App Indexing to surface useful content from apps. Google has now announced two important changes to help users discover more mobile-friendly content:
1. More mobile-friendly websites in search results
Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.
Check how mobile-friendly your website is now
Allan Todd, Chief Marketing Officer
Digital marketing expert with 22+ years in marketing, SEO, content marketing and website design. Has worked with hundreds of businesses in Colorado Springs and nationwide since 1997.
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