Pinterest is a search engine for ideas, and the people searching are planning a purchase: a kitchen, a wedding, a wardrobe, a trip. Every pin links back to your website, pins rank in Google and Google Images, and Pinterest shoppers convert faster than on any other social platform. If you sell something people can picture, we make sure they picture yours.
People use Pinterest to plan purchases and projects, which is why it has the highest revenue per click of any social platform and converts visitors to customers faster. Retail, ecommerce, home, food, weddings, travel and design businesses belong here.
Pinterest does not host your content; it links to it. Each pin of your product or article is a path back to your website, and pins keep sending traffic for months, unlike posts that vanish in a day.
Pins are public, indexed and returned in Google and Google Images searches. Well-designed images that stand out earn clicks and brand recognition, and the mentions and links that follow.
Business owners are in the business of running their business, and rarely have time to create and post engaging content, answer every message and run the ads properly. Our social team does it for you.
Organic reach gets you in front of followers. Advertising gets you in front of customers. Every campaign is built with tracking first, so you see the cost per lead, not just the clicks.
Your best pins placed in search results and home feeds for chosen keywords and interests.
Product pins from your catalog shown to shoppers searching for what you sell.
Short vertical video in feeds and search, ideal for how-to and before-and-after.
A hero image with product tiles beneath it, built for retail.
Reach people who visited your site, engaged with pins or added to cart.
Bid on the exact searches planners type, the closest thing to Google Ads on social.
Your page, your competitors and your audience, then measurable goals: followers, engagement, leads or sales.
Page optimized, tracking installed, content plan and posting cadence set, ad audiences built.
Content created and scheduled, community managed, campaigns launched and tested.
Monthly reporting on reach, engagement, leads, spend and revenue, with the plan adjusted to what resonates.
Likes and shares are not a direct Google ranking factor, and anyone who tells you otherwise is selling something. What social does is feed the things Google does reward: traffic to your site, searches for your brand, mentions and links when content gets shared, and consistent business information everywhere. Engaging, informational posts with clear calls to action establish authority, get referenced in articles and blogs, and send visitors to your pages.
It unlocks analytics, rich pins and attribution for every pin of your content.
Write pin titles and descriptions with the words people search, not clever captions.
Tall pins (2:3) with a readable text overlay win the feed. Horizontal product shots get lost.
A few fresh pins a day, scheduled, beats a burst. Pinterest rewards steady publishing.
Product pins update price and stock automatically and show up in shopping surfaces.
Pinners plan months ahead. Holiday content should be live by early fall.
Let visitors pin your products and articles for you. Every save is a link and a signal.
Without it, there is no conversion data and no retargeting.
Clients where social advertising and content ran alongside SEO.
Organic traffic up 46% for Arms of America with link building, citations and product optimization.
Read the case studyUsers up 117% and new users up 115% for a single-location spa.
Read the case studyPage views up 154% and session duration up 68% for a brick-and-mortar store.
Read the case studyGoal completions up 1,396% and conversion rate up 33% during COVID-19.
Read the case studyUsers up from 15,674 to 19,402 and page views up 124% for Triple Crown Casinos.
Read the case studyGoal conversions up 670%, keywords in the #1 position up 102%, and 35 featured snippets won.
Read the case studyIf you sell products, or your work can be pictured, yes: ecommerce and retail, home and garden, food, fashion and beauty, weddings and events, travel, real estate, design and crafts. Pinterest began mostly female and is now more balanced, with a strong share of high-income planners. For B2B and local services it is usually a lower priority.
Instagram is a feed; Pinterest is a search engine. People come to Pinterest to find and plan, not to follow, so pins are discovered by search for months and every pin links out to your site. The content work is closer to SEO than to social posting.
More directly than most social platforms. Pins are public and indexed, they appear in Google and Google Images, and each one links to your page. The traffic and brand recognition they produce lead to the mentions and links Google rewards. We integrate Pinterest with your SEO and product content.
Management is quoted monthly by the volume of pins and whether catalog setup, design and advertising are included. Ad budgets are paid to Pinterest separately and the cost per click is typically lower than Google or Meta for the same shoppers.
For ecommerce, yes. A product feed gives you product pins with live prices, the Shop tab and shopping ads. We set it up from Shopify, WooCommerce, BigCommerce or a feed file.
Impressions, saves and outbound clicks for the account; sessions, conversions and revenue from Pinterest in your analytics and through the Pinterest tag. Reported monthly alongside your other channels.
Tell us about your business and your Pinterest page, if you have one. We will analyze where you stand, recommend a program and a budget, and quote it.
Tell us your web address and we will send a plain-English review of what is holding your site back. No cost, no obligation.