Case profile
The client is a Colorado hotel and casino that wanted more hotel and gaming visits from both local and national audiences. The content was optimized and rewritten, domain authority was improved and on-page elements were added, from interlinking to schema. In three months compared with the previous three, an extra 4,000 visitors landed on the website.
The challenge
A mountain casino town competes with every other destination a traveler might choose, and the hotel's pages were written for nobody in particular. Local gamers, weekend visitors from Denver and out-of-state travelers all needed to find the hotel for their own reasons.
What we did
- Content rewritten for distinct audiences: local gaming, getaways and travel.
- Hotel and local business schema.
- Interlinking across rooms, dining, gaming and events.
- Link building to raise domain authority.
- Local SEO for the property.
The results
Users increased from 15,674 to 19,402, new users 87% and page views 124% in three months. More hotel SEO case studies.
