Google Business Profile
Setup, verification, categories, services, photos, posts and Q&A, optimized and kept current so the map pack has every reason to show you.
Local SEO services · Colorado Springs · Nationwide
Local SEO that puts your business on the map, and above it
Local search is more than the pins on the map. Our award-winning local SEO team gets you into the Google map pack and the localized organic results beneath it, so one search can show your business twice on page one.
- 46%of Google searches have local intent
- 61%of local searches end in a purchase
- 50%of mobile local searchers visit a store within a day
- 1stGoogle Trusted Verifier agency in Colorado
What local SEO includes
Everything that decides who shows up near me
Local SEO is a different discipline from national SEO. Not every agency specializes in it. We have since Google launched its local partner program.
Citations & NAP consistency
Your name, address and phone number submitted and corrected across directories and data aggregators. Suite 1800 and #1800 are not the same to Google.
Reviews strategy
A repeatable process for earning Google and Facebook reviews, responding to them, and showing them off on your site with schema.
Location pages & local content
Dedicated pages for every location and service area, plus local content that answers what nearby customers actually search for.
Local link building
Links and mentions from local news, chambers, sponsors and partners that tell Google you are a real business in a real place.
Local schema & technical SEO
LocalBusiness markup, mobile speed, geo-targeted titles and metas, and the on-page signals that drive localized organic rankings.
Local SEO ranking factors
The map pack and localized organic rank differently
Ranking factors for the local pack differ from localized organic results, and both keep evolving. A local SEO strategy has to account for each listing type to get the best possible placement.
Local pack (map) signals
- Google Business Profile32%
- On-page signals19%
- Reviews16%
- Links11%
- Behavioral signals8%
- Citations7%
- Personalization6%
Localized organic signals
- On-page signals36%
- Links26%
- Behavioral signals9%
- Google Business Profile9%
- Citations7%
- Personalization7%
- Reviews6%
Approximate weightings from the Whitespark Local Search Ranking Factors survey of leading local SEO practitioners.
Local SEO experts
A local search team Google itself trusts
In business for more than 25 years, Infront's local SEO specialists hold some of the most prestigious awards and certifications in the industry. When you work with us you are working with seasoned professionals with over a century of combined SEO experience.
- Certified Google local partner since the program launched
- First agency in Colorado to become a certified Google Trusted Verifier
- US Search Awards winner, Local SEO Campaign
- Landy Awards winner, Best Overall SEO Initiative (Small Business)
- Global Marketing Awards winner
- Six-time Colorado Springs Business Journal Best in Business winner
- More than 69 Google certifications across the team
- A+ BBB rating, 250+ five-star reviews, LSA certified
Local SEO case studies
Local businesses, measurable growth
Automotive
+177%more sessions
Local SEO Helps an Auto Repair Shop Gain Over 160% in Traffic
New users up 161% and page views up 73% from local and organic SEO.
Read the case studyReligion
+246%more users
Church Sees More Rankings and More Attendees
Sessions up 255% and page views up 194% for a local congregation.
Read the case studyLocal retail
+107%new users
Local SEO Drives Foot Traffic for a Retail Store
Page views up 154% and session duration up 68% for a brick-and-mortar store.
Read the case studyHealth & wellness
+130%more sessions
Cryotherapy Spa Uses SEO to Spur Growth
Users up 117% and new users up 115% for a single-location spa.
Read the case studyHome services
+300%contact goals
Carpet Cleaner Triples Contact Requests
Organic traffic up 78% and pages per session up 69%.
Read the case studyAutomotive
+81%more users in 3 months
Towing Company Grows Traffic 81% in Three Months
New users up 82% and sessions up 83% in the first three months.
Read the case study
Real-time reporting & transparency
Never wait for a monthly meeting to know how you rank
Google Business Profile, Search Console and Analytics are a start, but understanding the competitive landscape and the placement opportunities that move fastest takes more. Every local program includes:
- Real-time dashboards that track your goals, KPIs and granular SEO metrics, online all the time
- Keyword reporting across every result type: map pack, organic, images, news, video and rich results
- A complete list of every site and directory we list you on
- A monthly meeting with your specialist: last month's work and results, next month's plan, your questions answered
Local SEO programs
From$850per month
Expert-level local SEO from a team of veteran professionals, at extremely competitive rates. You can find cheaper local SEO. You will not find this team cheaper.
- Includes your organic ranking SEO, not just the map pack
- No limit on the number of keywords we optimize
- Preliminary audit, consultation and quote are free
- Introductory rates run periodically. Ask.
Local SEO tips
A do-it-yourself local SEO checklist
Ten things any local business can do this month. When you want them done properly, at scale, that is what we are here for.
- 01Claim and verify your listings
Google Business Profile and Bing Places first, then Apple Business Connect and the major directories.
- 02Add location pages to your site
One page per location or service area, each with its own address, hours, map, reviews and content. Regular pages or landing pages both work.
- 03Research local keywords
Find the terms people in your area actually use for your product or service, including "near me" and neighborhood variations.
- 04Fix NAP consistency
Your name, address and phone number must match exactly everywhere. Inconsistent listings quietly drag rankings down.
- 05Earn reviews on Google and Facebook
Ask every happy customer, make it easy with a direct link, and reply to every review, good or bad.
- 06Create local content
Blog posts and pages about the products or services you provide in your area, local events, projects and customer stories.
- 07Use the location in titles and metas
Put the city or region in page titles, meta descriptions and headings where it reads naturally.
- 08Add LocalBusiness schema
Structured data tells search engines exactly where you are, what you do and when you are open.
- 09Study the competition
Search your own keywords and look at who ranks in the map pack and why. Do what they do, then do it better.
- 10Write a keyword-rich business description
Use the services and terms you want to rank for in your Google Business Profile description, naturally.
Local SEO basics
Frequently asked questions
01What is local SEO?
Local SEO is optimizing your website and your business listings to increase traffic, leads and brand awareness from local search. The most common work includes local keyword research, optimizing your Google Business Profile, building consistent NAP citations (name, address, phone) with links back to your business, earning reviews, and creating location pages and local content.
02What is the difference between the map pack and localized organic results?
The map pack (or local stack) is the block of three listings with the map that appears for searches with local intent. Localized organic results are the regular blue links beneath it, filtered by location. They have different ranking factors: the map pack leans on your Google Business Profile, reviews and citations, while localized organic depends mostly on on-page signals and links. We optimize for both so you can appear twice on page one.
03What does NAP mean in SEO?
NAP stands for name, address and phone number. Search engines compare your NAP across your website, Google Business Profile and hundreds of directories. Every instance needs to match exactly. If one listing says Suite 1800 and another says #1800, you will end up with poorer results.
04How long does local SEO take?
Google Business Profile improvements can show results within weeks, while citation cleanup, reviews and localized organic rankings typically take three to six months to compound. Competitive metros and multi-location businesses take longer. We focus on quick wins first so you see movement early.
05How much does local SEO cost?
Our local SEO programs start at $850 per month. They include your organic SEO as well as map pack work, and we do not limit the number of keywords we optimize. We run a preliminary audit and give you a free consultation and quote before you commit.
06Do you offer local SEO outside Colorado Springs?
Yes. Our team ranks local businesses across the country and has region-specific programs for Denver, Boulder, Las Vegas, Phoenix, Tempe, Irvine, Madison, Detroit and Green Bay. Local experts who have ranked sites in your area bring citation sources, link resources and market knowledge with them.
Free local SEO audit
Want to show up in the map pack? Start here.
Send us your website and the areas you serve. We will check your listings, citations and rankings, then quote a local program sized to your market.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404