Pictures and video sell
Posts with images and video get far more likes, shares and comments than text, and Instagram is built around them. It is the easiest place to show off products, spaces, before-and-afters and the people behind the business.
Instagram marketing · Reels, Stories & Meta ads
Instagram marketing for brands with something to show
Instagram is where pictures and short video sell. Two billion people a month browse feeds, Reels and Stories, and they buy from the brands that show up well. If your product, place or work is visual, we build the profile, create the content, run the ads and turn followers into customers.
- 2B+Monthly active users
- ReelsThe most-reached format on the platform
- ShopProduct tags and checkout on every post
- MetaAds run with Facebook from one account
Why Instagram
Why Instagram belongs in your marketing
A shop window that never closes
Your grid showcases the whole product line to followers and visitors. Product tags, Instagram Shopping and the link in your bio turn browsing into orders and website traffic.
Customers who post for you
Instagram invites customers to share photos of your product and tag you. User-generated content, reshared, is the most trusted marketing you can get, and it is free.
Instagram marketing services
Everything your Instagram presence needs, managed
Business owners are in the business of running their business, and rarely have time to create and post engaging content, answer every message and run the ads properly. Our social team does it for you.
01Profile setup and optimization (6)
- Business or creator account setup and conversion
- Bio, link, highlights and contact buttons
- Category, hours and location
- Instagram Shopping and product catalog
- Connection to your Facebook page and Meta Business Suite
- Account security and admin roles
02Content: Reels, Stories and feed (6)
- Content strategy and posting calendar
- Photography and video direction, phone-friendly
- Reels editing, captions and trending audio
- Stories, polls, countdowns and links
- Feed posts and carousels
- Captions and headlines written to be read
03Community and growth (6)
- Hashtag and keyword research for Instagram search
- Replies, DMs and comment management
- User-generated content collection and resharing
- Influencer and creator outreach
- Collaborations and giveaways
- Follower growth campaigns
04Instagram advertising and reporting (6)
- Meta pixel and conversions API
- Reels, Stories and feed ad campaigns
- Shopping and catalog ads
- Retargeting and lookalike audiences
- Monthly report: followers, reach, profile visits, link taps, leads and sales
- Reported with Facebook and Google Ads
Instagram advertising
Ad formats we run on Instagram
Organic reach gets you in front of followers. Advertising gets you in front of customers. Every campaign is built with tracking first, so you see the cost per lead, not just the clicks.
Reels ads
Full-screen vertical video between Reels, the highest-reach placement on the platform.
Stories ads
Swipe-up style ads with a direct link, ideal for offers and launches.
Feed and carousel ads
Multi-image ads that walk through products, features or steps.
Shopping ads
Product-tagged ads that open the product page or checkout in the app.
Retargeting
Reach people who visited your site, watched your Reels or engaged with the profile.
Lead ads
Instant forms inside Instagram, synced to your inbox or CRM.
How it works
Audit, set up, publish, report
Audit and goals
Your page, your competitors and your audience, then measurable goals: followers, engagement, leads or sales.
Setup and strategy
Page optimized, tracking installed, content plan and posting cadence set, ad audiences built.
Publish and advertise
Content created and scheduled, community managed, campaigns launched and tested.
Report and refine
Monthly reporting on reach, engagement, leads, spend and revenue, with the plan adjusted to what resonates.
Social and search
How Instagram helps your Google rankings
Likes and shares are not a direct Google ranking factor, and anyone who tells you otherwise is selling something. What social does is feed the things Google does reward: traffic to your site, searches for your brand, mentions and links when content gets shared, and consistent business information everywhere. Engaging, informational posts with clear calls to action establish authority, get referenced in articles and blogs, and send visitors to your pages.
- Content planned once and used on your site, your page and your email
- Business information kept consistent with Google Business Profile and citations
- Reported alongside SEO and Google Ads, one team, one meeting
Do it yourself
8 rules for an Instagram presence that works
- 01Switch to a business account
It unlocks insights, contact buttons, Shopping and advertising. Takes two minutes.
- 02Make the bio do a job
Who you are, what you do, where, and one link that goes to the page you want visited.
- 03Lead with Reels
Short vertical video reaches people who do not follow you. Three a week beats a daily photo.
- 04Write headlines, not captions
The first line decides whether anyone taps "more". Say the useful thing first.
- 05Use Stories every day
Behind the scenes, polls and links keep you at the front of the feed without cluttering the grid.
- 06Tag products and locations
Product tags sell. Location tags get you found by people nearby.
- 07Reshare customer posts
Ask customers to tag you and repost the best. Nothing converts like a real customer.
- 08Reply to every DM and comment
Instagram ranks accounts that respond, and buyers DM before they buy.
Results
Social campaigns that grew the business
Clients where social advertising and content ran alongside SEO.
Health & wellness
+130%more sessions
Cryotherapy Spa Uses SEO to Spur Growth
Users up 117% and new users up 115% for a single-location spa.
Read the case studyNon-profit
+286%more users
Facebook Advertising Grows a Non-Profit's Audience 286%
New users up 318% and sessions up 227% from targeted Facebook campaigns.
Read the case studyHospitality
+87%new users
SEO for a Casino Hotel Brings Visitors From Across the Country
Users up from 15,674 to 19,402 and page views up 124% for Triple Crown Casinos.
Read the case studyReal estate
+1,504%organic traffic
Exponential Growth for a Real Estate Agency During COVID-19
Goal completions up 1,396% and conversion rate up 33% during COVID-19.
Read the case studyEcommerce
+48%online revenue
Ecommerce SEO Grows Revenue, Users and Page Views
Organic traffic up 46% for Arms of America with link building, citations and product optimization.
Read the case studyMedical
+1,052%appointment requests
Content Marketing Grows a Medical Practice More Than 1,000%
Goal conversions up 670%, keywords in the #1 position up 102%, and 35 featured snippets won.
Read the case study
Instagram marketing questions
Frequently asked questions
01Is Instagram right for my business?
It works best for businesses with something to show: restaurants, retail, ecommerce, real estate, design, fitness, beauty, travel, events and anything with a visual result. B2B and professional services can work on Instagram with a people-first approach, but LinkedIn usually comes first. The free analysis tells you which.
02Can I put links in Instagram posts?
Not in captions or comments. Links go in your bio, in Stories, in ads and on product tags. That is why we structure content to drive profile visits and bio-link taps, and why Stories and Shopping matter so much for traffic and sales.
03Do I need to be on camera?
No, but someone or something should be. Products, spaces, process and results all work. When an owner or team member is comfortable on camera, Reels featuring real people consistently outperform everything else, and we coach that.
04How much does Instagram marketing cost?
Management is quoted monthly by posting cadence and whether advertising, content production and influencer work are included. Ad budgets are paid to Meta separately. Most programs pair Instagram with Facebook, since the ads run from one account.
05Does Instagram help my Google rankings?
Indirectly. Likes are not a ranking factor, but Instagram sends traffic, builds brand searches, and earns mentions and links when content gets shared. Embedding your feed on your website also shows visitors an active brand. We integrate the content with your SEO.
06How do you measure results?
Followers, reach, Reel views and engagement for the profile; profile visits, link taps, leads, orders and cost per result for the business. Reported monthly alongside your other channels.
Free Instagram analysis
Put Instagram to work for your business.
Tell us about your business and your Instagram page, if you have one. We will analyze where you stand, recommend a program and a budget, and quote it.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404