Case profile
This client is in a tough market with political obstacles that close most paid channels. Using a combination of link building, citations and product optimization, we have consistently increased users, revenue and page views.
The challenge
Firearms accessories cannot be advertised on most platforms, so organic search carries the business. Shoring up the design, user experience and SEO elements that were holding the site back from sales was the core of the strategy.
What we did
- Product page optimization for titles, descriptions and structured data.
- Link building and citations within platform policies.
- Category structure and internal linking improvements.
- Design and user-experience fixes affecting conversion.
- Revenue tracking through analytics.
The results
Revenue increased 48%, organic traffic 46% and page views 8%. More ecommerce SEO case studies.
