Case profile
This shed builder and manufacturer sells its sheds online and wanted more sales from the ecommerce website. The work began with a full audit to set the strategy. From there we wrote unique, optimized product descriptions, used interlinking with exact-match anchor text for the preferred keywords and eliminated errors across the site. A web 2.0 backlink strategy followed to improve domain authority and diversify the link profile.
The challenge
Manufacturers who sell direct usually have thin, duplicated product pages and a catalog structure built for inventory rather than search. Shoppers compare sizes, materials and prices across several sites before buying. The site had to earn rankings for product-level searches, not just the brand name, and do it without a large link profile.
What we did
- Full technical and content audit to prioritize the fixes with the biggest effect on crawling and ranking.
- Unique product descriptions written for buyers and search engines, replacing manufacturer boilerplate.
- Exact-match internal linking between categories, products and supporting content.
- Error cleanup: broken links, redirects, duplicate pages and missing metadata.
- A web 2.0 and outreach link strategy to raise domain authority and diversify referring domains.
The results
Users increased 100%, new users 103% and sessions 96%, doubling the store's audience and showing that the SEO strategy was working. See our ecommerce SEO case studies for more examples.
