Advertising management · Digital advertising agency

Advertising management that turns impressions into revenue

An award-winning advertising agency that plans, buys and manages campaigns across search, social, display, video and local media, and one of the few that also knows the other side of the business: setting up and running the advertising your own website sells.

  • 25+Years planning and buying advertising
  • 6Media channels planned and bought
  • GooglePartner-certified advertising team
  • 1 reportAcross every platform you run
Two sides of advertising

Buying ads, or selling them. We manage both.

Most agencies only spend advertising budgets. Ours also generates revenue selling advertising solutions, which is why we understand both sides of every impression.

Advertising for your business

You want more customers. We research the market, pick the media that reaches your buyers, then build, manage and optimize the campaigns to generate awareness, drive sales and raise return on ad spend.

  • Market research and audience definition
  • Media planning and budget allocation
  • Search, social, display, video and local campaigns
  • Creative, landing pages and tracking
  • Weekly optimization and monthly reporting
How it works

Advertising on your website

You run a content site, news site or blog that sells advertising. We set up, train or fully manage your ad operations so every page view and impression earns what it should.

  • Google AdSense and Google Ad Manager setup
  • Ad networks, exchanges and header bidding
  • Direct-sold banner inventory and rate cards
  • Affiliate programs
  • Yield testing and revenue optimization
How it works
Advertising for your business

The right media for your market, not the media we happen to sell

Effective digital advertising begins with market research. The data decides which niche markets and audiences to pursue and which media reaches them, and the plan follows from there.

How a campaign comes together

  • Research

    Market, competitors and consumer behavior. Where are your customers deciding, and what moves them? We learn your business and its terminology before we spend a dollar.

  • Plan

    Niche markets and audiences identified, media chosen to fit the industry, budget, needs and goals, and a plan with flights, budgets and KPIs.

  • Build and launch

    Campaigns, creative, landing pages and conversion tracking built in house. Nothing launches until the measurement works.

  • Optimize and report

    Budgets move toward the media that returns the most. One monthly report covers every platform, in plain English.

Curious what the research looks at? Read how advertising affects consumer behavior.

Ad operations for publishers

Advertising on your website: make every impression pay

If you run a site based on content, a news website or a blog that depends on advertising revenue, ad operations are an integral part of your business. Our advertising managers have worked with Google's advertising products since the AdSense and AdWords days, and with Microsoft's since MSN adCenter, and use a range of tools to maximize what a website earns.

Monetization setup

Websites built to generate advertising revenue have many ways to monetize content and user activity: banners sold to advertisers, ad networks, AdSense and Ad Manager, auctions and affiliate programs. We set the stack up properly and configure the ad units, sizes and placements that earn without wrecking the experience.

Inventory and yield

How much ad space goes unsold, and the rate you can get from each solution, dictates how inventory should be distributed. We install, test and optimize the mix so impressions are not wasted on the lowest bidder.

Train or manage

Our ad operations professionals can set up and hand over, train your staff, or manage the whole operation month to month.

Talk to us about monetizing your site

Advertising management consulting

For leaders making big changes in how they advertise

Consumer marketing analytics show where customers make their decisions and what they actually prefer. We turn that into a plan that improves profit and delivers more value to your customers, and our consultants bring systems-integration expertise, so the plan gets executed, not filed. When the gap is people, we help you make the right hires and strengthen the team you have.

  • Consumer marketing analytics and decision mapping
  • Advertising strategy and media mix reviews
  • Consulting on existing advertising solutions
  • Systems integration: ad platforms, CRM and analytics
  • Hiring guidance for in-house advertising roles
  • Team training on Google Ads, Microsoft Advertising and social platforms
Results

Advertising that generated awareness, sales and return

Documented client results across paid social, paid search and the organic work that ran alongside.

Advertising questions

Frequently asked questions

01What is advertising management?

Planning, buying, running and optimizing paid advertising on behalf of a business: research, media selection, budgets, creative, campaign setup, tracking, ongoing optimization and reporting. At Infront it also covers the publisher side, managing the advertising that a website sells.

02Which advertising channels should I use?

It depends on your industry, budget, needs and goals. Search reaches people who are already looking. Social and display build audiences and bring them back. Video builds awareness. Local programs reach a service area. Most plans use two or three, and the research phase decides which.

03Can you help my website make money from advertising?

Yes. If your site depends on advertising revenue, our ad operations team sets up Google AdSense or Ad Manager, networks and direct-sold inventory, tests the mix and optimizes yield. We can set it up and hand it over, train your staff, or manage it for you.

04Do you handle creative and landing pages?

Yes. Ad copy, display and social creative, video edits and landing pages are produced in house by the same team that runs the campaigns, so nothing waits on a third party.

05Are you a certified Google Partner?

Yes. Google Partner status is awarded to agencies with demonstrated Google Ads skill and performance, and our specialists recertify every year. Our team has worked with Google advertising since its earliest days as AdSense and AdWords, and with Microsoft Advertising since it was MSN adCenter.

Free consultation

Tell us what you are advertising, and where.

Describe your business, your market and your budget, or the website you want to monetize. We will come back with the media we recommend, a plan and a flat-rate quote.

  • Free, no-obligation quote within one business day
  • Straight answers from the people who will do the work
  • Or call sales now: (719) 577-4404

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