The national portals own the generic searches. An independent agency wins by being the best answer for specific places and specific buyers: neighborhoods, land types, relocation questions and property management. The case studies below show that approach in Colorado and Wyoming.
Real Estate SEO Case Studies
Search engine optimization for real estate and realtors is demanding because of the competition for top placement. We have worked with agencies, brokerages and property management companies across several states.
The results
Every card links to the full case study with the strategy, the work and the analytics behind the numbers.
Exponential Growth for a Real Estate Agency During COVID-19
Goal completions up 1,396% and conversion rate up 33% during COVID-19.
Read the case study33% More Revenue With 2x Organic Traffic
Organic traffic doubled and leads up 20% for a Northern Wyoming brokerage.
Read the case studyOrganic Search Traffic Up 113% in the First Ten Months
Organic traffic up 113% in ten months for a property management company.
Read the case studyGalvan & Gardner: Organic Traffic Up 525% for Property Management
Page-one placement for property management keywords and more homes under management.
Read the case studyWhat is real estate SEO?
Real estate SEO is the optimization strategy that makes your website and content stand out and outperform the competition. It establishes trust with search engines and with buyers and sellers, so your listings and your expertise are found first.
Where to start
Start with a site audit to find which pages perform and where improvements will pay off. Then optimize for search: keyword research, titles and descriptions, URLs, images, internal linking and technical fixes. From there:
- Improve your content so Google sees your company as the expert over the competition.
- Optimize for mobile and Core Web Vitals.
- Add schema markup for rich results.
- Claim and optimize your Google Business Profile.
- Use social media and keep your blog current.
- Create video content for listings and neighborhoods.
If you are not familiar with SEO, it is better to consult with or hire a professional than to learn from mistakes that cost rankings.
Real clients, real analytics, no cherry-picked screenshots
Every number on this page comes from the client's own Google Analytics, Search Console or ranking reports, over a stated period, and the full case study shows the chart.
- 1Reported the way we report to clients
Year-over-year or period-over-period comparisons, named metrics and the date range.
- 2Work done by our in-house team
Strategy, content, technical SEO and links are all done in Colorado Springs, never outsourced.
- 3Recognized nationally
US Search Awards, Landy Awards and Global Marketing Awards wins and finalist placements for campaigns on this site.







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