Case profile
On-site and off-site optimization increased organic search traffic 113% during the first ten months of 2020 compared with the prior ten months, from 4,626 users to 9,868. Because of that increase, the contact goal rose 70.89% for the same period, with 2,525 people submitting the contact form.
The challenge
Property management is fiercely competitive: owners search for a manager rarely and compare carefully, and tenants search constantly. The company needed a lasting foothold in organic results for both audiences.
What we did
- On-site optimization of owner and tenant pages.
- Off-site optimization and link building.
- Content for property owners comparing management companies.
- Local SEO for the markets served.
- Goal tracking on the contact form.
The results
Organic traffic increased 113% (9,868 vs 4,626 users), goal completions 71% and the site generated 2,525 contact form fills. More real estate SEO case studies.
