In-house SEO and marketing teams
You do the work. We supply the professional toolkit, keep it tuned, watch for problems and give you an expert hour a month to check your thinking.
SEO Tools program
Professional SEO tools, watched by professionals
Full access to the audit, keyword, rank-tracking and backlink tools our own team uses, set up and tuned for your site, with a veteran specialist monitoring the results and an hour of expert help every month. For less than the subscriptions would cost you alone.
- MonthlyPerformance and ranking reports
- 250Keywords tracked
- 1 hrExpert consultation each month
- 24/7Dashboard access
Managed or do it yourself
Who the Tools program is for
Whether your site is new or has been online for years, the program minimizes the effort of SEO diagnostics and keeps an expert in the loop.
Owners doing their own SEO
Minimize the effort and run your diagnostics automatically. Clear reports tell you what to fix, in what order, with tips on how.
Clients whose program has matured
Rankings are where you want them and the heavy lifting is done. Keep expert eyes on your placement at the lowest monthly cost.
Agencies and developers
Audit and monitor the sites you build or manage without buying and learning a stack of subscriptions.
The toolkit
Six tool sets, one login, set up for your site
Everything below is included. Your specialist configures keywords, competitors, scan schedules and alerts during onboarding, so the first report is useful on day one.
Site audit
Every page crawled and checked, with plain-English fixes.
- Technical SEO check across all pages
- Broken links, redirects and server errors
- Structured data validation
- Usability issues: slow pages, missing images, inaccessible pages
- Automated scans on a schedule
- Easy-to-follow tips to fix each issue
Rank tracking
Know where you stand every day, not once a month.
- Keyword rankings on Google, Bing and 370+ engines
- Mobile versus desktop results
- Local and map pack rank tracking
- Organic, ads and vertical rankings
- Dedicated YouTube rank checker
- Email alerts when rankings change
Keyword research
Build and refine your keyword list with real data.
- Unlimited keyword and phrase suggestions
- Competitor keyword data
- Localized search volume and difficulty
- Google Search Console integration
- Keyword tags and mapping to pages
- Keyword research road map
Backlinks and links
Keep the link profile clean and find new opportunities.
- Full backlink profile and quality analysis
- Toxic link detection and disavow reports
- Link text and authority analysis
- Internal linking and site structure review
- Link opportunity discovery
- Competitor backlink gaps
Social and reputation
Hear what is said about you and measure what it is worth.
- Brand and keyword mention monitoring
- Social engagement and share tracking
- Social traffic and conversion attribution
- Competitor social popularity benchmarks
- Industry trend tracking
Analytics and reporting
One login for everything that matters.
- Google Analytics and Google Business Profile performance
- Custom KPI dashboard for your goals
- Rank distribution: top 10, 20, 30 counts
- Site health history and issue tracking
- Monthly report delivered by your specialist
Why not just subscribe yourself?
Less than the tools alone, plus the people who know how to read them
Professional SEO platforms are priced for agencies. A single subscription typically costs more than this whole program, most teams need two or three, and every one of them comes with a learning curve and nobody watching the alerts.
- Our tool vetting and more than 100 combined years of SEO experience behind the setup
- A veteran specialist monitoring algorithm updates and their effect on your placement
- A monthly report that explains the numbers and what to do next
- Up to one hour a month of advice, training or hands-on work from a Google-certified specialist
SEO Tools Program
Our full SEO tool suite plus expert monitoring and reporting, for less than half the subscriptions would cost you on their own.
- Up to 250 keywords tracked
- Monthly performance and ranking reports
- Algorithm update impact monitoring by veteran SEOs
- Tips on improving KPIs, goals and placement
- One hour of expert consultation or hands-on SEO each month
- Month to month, upgrade to a managed program any time
DIY SEO checklists
Do your own SEO with a road map
Properly optimized pages rank higher and bring more targeted visitors. The program includes step-by-step checklists for every stage of promoting a website, from keyword research through reputation management, so you can do the work without hiring a firm.
- 01Keyword research checklist
Difficulty, monthly search volume and intent for every phrase before you write a word.
- 02Search engine optimization checklist
Titles, metas, headings, internal links, schema and speed, page by page.
- 03Content and blogging checklist
Topics, structure, freshness and promotion for pages that keep ranking.
- 04Link building checklist
Finding, earning and tracking links that pass authority without risk.
- 05Content submission checklist
Directories, profiles and platforms worth your time, and the ones that are not.
- 06Social networking checklist
Profiles, posting cadence and sharing that sends real traffic.
- 07Paid advertising checklist
When ads make sense alongside SEO, and how to measure them honestly.
Our recommendations
The best free SEO tools, and the paid ones worth it
Free tools will take you a long way, and Google's own are essential. When you outgrow them, these are the paid platforms our team actually uses.
Free SEO tools
- Google Search Console
- Google Analytics 4
- Google Business Profile
- Google Keyword Planner
- PageSpeed Insights and Lighthouse
- Bing Webmaster Tools
- Screaming Frog SEO Spider (free tier)
- Schema Markup Validator
- Rich Results Test
- AnswerThePublic
- Wayback Machine
- Yoast SEO for WordPress
You can also learn a lot from Google's own results, suggestions and "People also ask" boxes.
Paid SEO tools
Competitor analysis, backlink checking, search volume, domain authority and technical audits. Or get them all, configured, inside the Tools program.
Three ways to work with us
Start with the tools, add hours when you want them
All three programs run on the same toolkit. The difference is how many hours of senior SEO work are included each month.
Fully Managed SEO
Our most aggressive program for fast-tracking search ranking growth. Our expert team handles every aspect of your website's SEO, on-site and off-site.
- Every SEO service included, no keyword limits
- Senior specialists only, nothing outsourced
- Monthly strategy meeting with the people doing the work
- Real-time dashboards, 24/7
Collaborative SEO
The same services on fewer hours, including consultation or training for your staff. Ideal for small businesses, in-house teams and agencies.
- Strategy and expert hours for your in-house team
- Keep experts on mature rankings at lower cost
- Step down from Fully Managed as growth plateaus
- Extra manpower for large or technical initiatives
SEO Tools Program
Our full SEO tool suite plus expert monitoring and reporting, for less than half the subscriptions would cost you on their own.
- Up to 250 keywords tracked
- Monthly performance and ranking reports
- Algorithm update impact monitoring by veteran SEOs
- Tips on improving KPIs, goals and placement
SEO Tools questions
Frequently asked questions
01What is the SEO Tools program?
A monthly program that gives you full online access to the professional SEO toolkit our team uses, set up for your website, plus expert monitoring, a monthly report and up to one hour a month of advice, support or hands-on SEO from a Google-certified specialist.
02How is this different from buying Semrush or Ahrefs myself?
Three ways. Cost: a single professional subscription typically runs well over $100 a month, and most teams need several. Setup: we configure the tools, keywords, competitors and alerts for your site, so there is no learning curve. Monitoring: a veteran SEO watches your rankings, errors and algorithm updates and tells you what they mean.
03Is it managed or do-it-yourself?
Both. The tools and reports are yours to use every day. Your monthly hour can be advice and training, or our staff doing an hour of work on your account. If you want more done for you, the Collaborative and Fully Managed programs add hours and you can move between programs at any time.
04How many keywords can I track?
Up to 250 keywords, across organic results, the map pack, mobile and desktop, with competitor rankings alongside.
05Is there a setup fee or contract?
No setup fee and no long-term contract. The program is month to month.
06Can I upgrade later?
Yes. Clients move between Tools, Collaborative and Fully Managed as their needs change, in either direction, and the change takes effect the following month.
Get started
Put your site under professional monitoring this month.
Tell us your website and the keywords that matter. We will set up the toolkit, run the first audit and walk you through the dashboard.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404