Brand awareness
Show up consistently where your customers spend their time, in your voice, so you are the recognized name when they are ready.
Social media marketing · Management & advertising
Social media management that delivers
Want your business on social media but do not know how it all works? Already posting but not seeing results? Our award-winning social team handles strategy, content, community and advertising on Facebook, Instagram, LinkedIn, Pinterest and X, integrated with your SEO, paid search and content, and reported on every month.
- 5Platforms managed
- $80BU.S. social commerce forecast
- 50%+Of 18 to 24 year olds have bought via social
- 1 teamSocial, SEO, paid and content together
Our strategy is simple
Strong social signals, real relationships, measurable results
Social media is constantly evolving. You need someone who can guide you through it and keep you a step ahead of the competition. We build programs around three goals:
Trust and credibility
Strong social signals, reviews, responses and real activity shape meaningful relationships and build loyalty.
Leads and sales
Campaigns, offers and retargeting that turn followers into website visitors, inquiries and purchases, tracked all the way.
Platforms
The right channels for your brand, not every channel
Not all social platforms are created equal. Some work better for specific business models than others, and the first step of every program is deciding which ones deserve your budget.
Page setup, pixel install, regular posts, audience building, engagement and paid Facebook ads. Still the largest audience for local and consumer businesses.
Facebook marketingVisual storytelling, Reels, Stories and shopping for brands with something to show: restaurants, retail, design, fitness, real estate.
Instagram marketingCompany pages, executive profiles, content and ads for B2B, professional services and recruiting.
LinkedIn marketingA search engine of ideas. Product pins, boards and ads for retail, home, food, weddings and design businesses.
Pinterest marketingTwitter / X
Real-time engagement, customer service, news and promoted posts for brands with something to say every day.
Twitter / X marketingYouTube, TikTok and more
Video platforms, Reddit, Nextdoor and niche communities where your audience is. Ask and we will tell you whether it is worth it.
Ask about other platforms
What a program includes
Strategy, content, advertising and the numbers
We work with you to set goals, advise on content types and cadence, build the plan, and use analytics to find what resonates with your audience. Then we do it, month after month.
01Strategy and channel selection (6)
- Social media audit
- Audience and competitor research
- Channel recommendation by business model
- Goal setting and KPIs
- Content strategy and calendar
- Posting cadence and content types
02Content and community (6)
- Profile and page setup and optimization
- Post writing, design and video edits
- Scheduling and publishing
- Community management and replies
- Review and message monitoring
- Influencer outreach
03Social advertising (6)
- Meta (Facebook and Instagram) ads
- LinkedIn, Pinterest and X ads
- Pixel and conversion tracking
- Audience building and retargeting
- Creative and copy testing
- Budget pacing and optimization
04Analytics and listening (6)
- Posts and their performance
- Followers gained and lost
- Likes, reach, clicks, shares and comments
- Page impressions
- Leads, conversions, ad spend and revenue
- Social listening and brand mentions
Social media marketing process
Explore, strategize, implement, report
Explore
Research your business and competitors: a social media audit, audience research and competitive analysis.
Strategy
Which channels fit your brand, measurable goals, and a project plan with a social content strategy.
Setup and implementation
Profiles optimized, pixels installed, content created and distributed, advertising campaigns launched, in collaboration with your team.
Analysis and reporting
Regular reporting on KPIs and campaign analysis, with the plan adjusted to what the data says resonates.
Social media advertising
Social commerce is an $80 billion market. Be in it.
U.S. retail social commerce was forecast to reach $80 billion by 2025, roughly triple its 2020 sales. More than half of U.S. social users aged 18 to 24 have bought through a social channel, and millennials lean on social media as a key source of information for shopping decisions. Paid social puts your offer in front of those buyers, with targeting by interest, location, behavior and past visits that organic posting cannot match.
- Meta, LinkedIn, Pinterest and X campaigns run by certified specialists
- Pixels, conversion tracking and retargeting set up before launch
- Creative and copy tested, budgets shifted to what converts
- Reported with your search advertising, so you see the whole picture
Social listening
Know where people are talking about you
Measuring social marketing means listening too: whether your audience is on Facebook, Instagram, Reddit or YouTube, where your brand comes up, and which consumer trends are moving. Then we create the content that resonates and drives traffic to your site.
- Brand, product and competitor mentions tracked
- Trends and audience interests surfaced monthly
- Influencer opportunities identified. Do not underestimate them.
Results
Social campaigns that moved the numbers
Clients where social advertising, content and community work ran alongside SEO.
Non-profit
+286%more users
Facebook Advertising Grows a Non-Profit's Audience 286%
New users up 318% and sessions up 227% from targeted Facebook campaigns.
Read the case studyMedical
+1,052%appointment requests
Content Marketing Grows a Medical Practice More Than 1,000%
Goal conversions up 670%, keywords in the #1 position up 102%, and 35 featured snippets won.
Read the case studyHealth & wellness
+130%more sessions
Cryotherapy Spa Uses SEO to Spur Growth
Users up 117% and new users up 115% for a single-location spa.
Read the case studyReligion
+246%more users
Church Sees More Rankings and More Attendees
Sessions up 255% and page views up 194% for a local congregation.
Read the case studyHospitality
+87%new users
SEO for a Casino Hotel Brings Visitors From Across the Country
Users up from 15,674 to 19,402 and page views up 124% for Triple Crown Casinos.
Read the case studyReal estate
+1,504%organic traffic
Exponential Growth for a Real Estate Agency During COVID-19
Goal completions up 1,396% and conversion rate up 33% during COVID-19.
Read the case study
Social media questions
Frequently asked questions
01Which social media platforms should my business be on?
Not all platforms are created equal, and some work far better for specific business models. B2B and professional services usually belong on LinkedIn. Design, food, retail and anything visual does better on Instagram and Pinterest. Local consumer businesses still reach the most people on Facebook. The first step of every program is assessing which channels fit your brand, then focusing there rather than everywhere.
02How often should we post?
Consistently, at a cadence you can sustain, with content that resonates. We set the posting frequency and content types per platform during strategy, then let the analytics tell us which posts your audience responds to and adjust.
03Do you manage social advertising too?
Yes. Meta, LinkedIn, Pinterest and X campaigns with pixel and conversion tracking, retargeting and creative testing, run by the same team that handles your organic social, and reported alongside your Google Ads if we manage those.
04What do you measure?
Posts and their performance, followers gained and lost, likes, reach, clicks, shares, comments and page impressions, and the numbers that matter most: leads, conversions, ad spend and revenue generated. Plus social listening for where people are talking about your brand.
05How does social media work with SEO?
Social does not rank your pages directly, but it drives traffic, mentions, links and brand searches that do. We integrate social with SEO, paid search and content marketing so each piece of content and each campaign supports the others.
06How much does social media management cost?
Programs are quoted monthly by the number of platforms, the posting cadence and whether advertising is included, with ad spend separate. We build the program around your goals and budget after a free social media analysis.
Free social media consultation
Get your social media started today.
Tell us your business, the platforms you use or want to use, and what you want social to do for you. We will analyze where you stand and quote a program built around your goals.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404