Travelers research on their phones, compare on booking sites and book wherever they trust most. A hotel's own site has to win the map pack, rank for the reasons people visit the area and make direct booking the easy choice. The case studies below show how we did that for three very different properties.
Hospitality SEO results
Hotel and Hospitality SEO Case Studies
The hotel business is a competitive niche for SEO. We have led dozens of search campaigns for properties large and small, from a casino hotel to a historic bed and breakfast.
Hotel SEO
The results
Every card links to the full case study with the strategy, the work and the analytics behind the numbers.
Hospitality
+87%new users
SEO for a Casino Hotel Brings Visitors From Across the Country
Users up from 15,674 to 19,402 and page views up 124% for Triple Crown Casinos.
Read the case studyHospitality
+105%more sessions
Bed and Breakfast Doubles Its Traffic to Delight Travelers
Users up 91% for a historic bed and breakfast after local maps and directory work.
Read the case studyHospitality
+150%more users in 3 months
Popular Fishing Resort Sees a Big Impact From SEO
25,682 users vs 10,256 the prior period for a Florida marina and resort.
Read the case studyHotel SEO tips
- Claim and optimize your Google Business Profile. Make sure directions are correct and add new photos that highlight what makes your property different.
- Optimize the site itself. Meta titles and descriptions, a proper heading structure, alt text on photos and image file names that describe what they show.
- Target long-tail keywords. People speak their searches into their phones, and long-tail phrases are how you win voice search.
- Link between your pages using descriptive anchor text.
- Keep a blog. Write about the area, events and the reasons people travel to you, not just the rooms.
- Answer the questions your front desk hears. A good FAQ page captures searches and saves calls.
- Keep your name, address and phone number identical on your website, your Google Business Profile and every directory.
Why the results hold up
Real clients, real analytics, no cherry-picked screenshots
Every number on this page comes from the client's own Google Analytics, Search Console or ranking reports, over a stated period, and the full case study shows the chart.
- 1Reported the way we report to clients
Year-over-year or period-over-period comparisons, named metrics and the date range.
- 2Work done by our in-house team
Strategy, content, technical SEO and links are all done in Colorado Springs, never outsourced.
- 3Recognized nationally
US Search Awards, Landy Awards and Global Marketing Awards wins and finalist placements for campaigns on this site.
Your turn
Want results like these in your market?
Tell us about your business and your market. We will review your site and competitors and come back with a plan and pricing within one business day.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404