The landscape keeps changing
Everyone from startups to mid-sized companies to big brands presents products online now. Keeping up means a store that is fast, mobile and findable, with the same team improving it after launch.
Ecommerce website design and development · B2C and B2B
Online stores designed to sell, built to scale
Customers want to shop from anywhere, at any time. An ecommerce website lets them reach your business around the clock, and it is a flexible, cost-effective sales channel when it is built right. Our strategy is simple: a robust store designed to increase sales, attract and engage new customers, build loyalty, and make it easy for your staff to update products and content.
- 20+Years building online stores
- WooCommerceShopify, BigCommerce or custom carts
- B2B + B2CRetail and wholesale on one site
- In houseDesign, development, SEO and ads
Why Infront for ecommerce
Certified developers with a digital marketing focus
A trusted Google Partner and award-winning development company with more than twenty years of ecommerce experience, building fast selling platforms that keep customers coming back.
B2C or B2B, or both
Need retail and wholesale pricing on the same site? Not sure how to market to very different audiences? Need to talk through product offerings, marketing costs and ROI? We make it simple.
Marketing built in
Our ecommerce developers work next to SEO and paid search specialists, so product pages rank, shopping feeds work, and upselling and cross-selling opportunities are designed in rather than bolted on.
Ecommerce design and development process
Seven steps from research to a store that grows
- 01Explore
Research your business and competitors, audit the current site, analyze the industry and present strategic recommendations.
- 02Strategy
Define the comprehensive strategy, measurable goals and a project plan.
- 03Site structure
Wireframes that define features, functionality, structure and the shopping experience.
- 04Design
A beautifully designed, functional user experience perfected to your brand's standards.
- 05Platform
Choose the right platform for the business, or develop a custom store and cart when the needs are unique.
- 06Quality check
Review and test functionality, speed, security and checkout on every device before launch.
- 07Launch and optimize
Monitor key performance indicators and keep adding the tools and features that grow the business.
Components of a successful ecommerce site
What every store we build includes
Online retailers harness technology and combine it with a solid digital strategy. These are the pieces.
01For your customers (6)
- Fast, intuitive shopping experience
- Great mobile experience: most online shopping now starts on a phone
- Search, filters and product comparisons
- Guest checkout, saved carts and accounts
- Promotions, coupons and special pricing
- Multilingual and multi-currency options
02For your staff (6)
- Intuitive admin area for products and content
- Inventory management and low-stock alerts
- Order management, returns and fulfillment
- Ability to sell digital products: music, software, ebooks, courses
- Reporting on sales, products and customers
- Training and documentation
03For growth (6)
- SEO-enhanced product and category pages
- Google Shopping and Merchant Center feeds
- Email marketing and abandoned cart recovery
- Social media integration and social commerce
- Cross-channel ecommerce campaigns
- Conversion rate optimization and testing
04For safety and scale (6)
- PCI-aware checkout with trusted payment gateways
- SSL, fraud screening and secure hosting
- Third-party API integration: ERP, shipping, accounting, CRM
- Tax and shipping calculation
- Performance tuning for large catalogs
- Backups, monitoring and a maintenance plan
Ecommerce work
Stores we have designed and built
WooCommerce, BigCommerce and custom .NET, for supplements, fireplaces, school fundraising, military gifts and rafting trips.
Vadiance
A brand-first ecommerce redesign that loads faster and takes shoppers from discovery to checkout in fewer steps.
View the case study
Rocky Mountain Stove & Fireplace
Showroom retailer moved onto BigCommerce with a product catalog that supports both in-store visits and online orders.
View the case study
EduKit
Custom .NET ecommerce for a school fundraising supplier, with program pages, ordering and account tools for schools.
View the case study
Camosock
A small online store for a military gift brand: product catalog, secure checkout and a design that sells on a phone.
View the case study
Performance Tours
Colorado rafting outfitter with online trip booking, trip pages built to rank, and photography that sells the experience.
View the case study
After launch
Ecommerce marketing that grows revenue
Link building, citations and product optimization grew one store's online revenue 48%. Same team, same plan.
Ecommerce
+48%online revenue
Ecommerce SEO Grows Revenue, Users and Page Views
Organic traffic up 46% for Arms of America with link building, citations and product optimization.
Read the case studyMedical
+1,052%appointment requests
Content Marketing Grows a Medical Practice More Than 1,000%
Goal conversions up 670%, keywords in the #1 position up 102%, and 35 featured snippets won.
Read the case studyReal estate
+1,504%organic traffic
Exponential Growth for a Real Estate Agency During COVID-19
Goal completions up 1,396% and conversion rate up 33% during COVID-19.
Read the case study
Ecommerce questions
Frequently asked questions
01Which ecommerce platform should I use?
It depends on your catalog, your pricing rules, the systems you need to integrate and how much your team wants to control. WooCommerce fits most content-rich and B2B stores, Shopify fits fast-launch retail, BigCommerce fits large catalogs and B2B, and custom code fits stores no platform handles well. We recommend after understanding the business, not before.
02Can you sell to retail and wholesale customers on one site?
Yes. Customer groups, tiered pricing, minimum quantities, quote requests and purchase orders can all live alongside a retail storefront, with marketing aimed at each audience separately.
03Will my products show up in Google?
That is the goal. Product and category pages are built with the structure, schema and speed Google expects, and we set up Google Merchant Center feeds for Shopping results. The same team can run product SEO and Shopping ads after launch.
04Can you migrate my existing store?
Yes. Products, customers and order history move over, every old URL is redirected so rankings carry across, and we test checkout end to end before switching.
05What happens after launch?
Monitoring, maintenance and optimization. Ecommerce sites change constantly, so most clients keep a monthly program for updates, new features, speed and conversion work, with SEO and paid search layered on as the store grows.
Free quote
Need help with your ecommerce site or a new store?
Tell us what you sell, roughly how many products, whether you sell wholesale, and the systems the store needs to talk to. We will recommend a platform and price it.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404