The audience is still here
Facebook reaches more adults than any other social platform, and for local, consumer and 35-plus audiences it is where the decisions get discussed. One post reaches a very diverse audience; one ad sends them to your site.
Facebook marketing · Meta ads · Page management
Facebook marketing that reaches your customers, not just your followers
Facebook is still the giant of social media, with more than three billion people using it every month and the deepest local reach of any platform. We set up and run your page, create the content, manage the community and run Meta advertising that sends buyers to your website, measured all the way to the sale.
- 3B+Monthly active users worldwide
- #1Platform for local business discovery
- MetaFacebook and Instagram ads from one account
- 1 teamPage, content, ads and reporting
Why Facebook
Why Facebook belongs in your marketing
Your page is a second website
Hours, address, phone, reviews, photos, services, Messenger and a shop, all where people already are. A complete, active page converts searchers who never visit your site.
Advertising that actually targets
Meta ads reach people by location, interests, behavior, past visits and lookalikes of your best customers, on Facebook and Instagram together, with a pixel that reports what every dollar returned.
Facebook marketing services
Everything your Facebook presence needs, managed
Business owners are in the business of running their business, and rarely have time to create and post engaging content, answer every message and run the ads properly. Our social team does it for you.
01Page setup and optimization (6)
- Business page creation or cleanup
- Cover, profile, about and services sections
- Business information, hours and locations
- Call-to-action buttons and Messenger setup
- Admin roles and security
- Meta Business Suite and Business Manager configuration
02Content and community (6)
- Content strategy and posting calendar
- Posts, images, Reels and video edits
- Stories and events
- Replies, comments and message management
- Reviews and recommendations monitoring
- Groups and community building
03Facebook and Instagram advertising (6)
- Meta pixel and conversions API install
- Campaign strategy and audience building
- Lead, traffic, sales and awareness campaigns
- Retargeting website visitors and customer lists
- Lookalike audiences
- Creative and copy testing, budget pacing
04Shops, Messenger and reporting (5)
- Facebook and Instagram Shops with product catalog
- Messenger automation and lead capture
- Facebook Marketplace for applicable businesses
- Monthly report: reach, engagement, followers, leads, spend and revenue
- Integration with your Google Ads and SEO reporting
Facebook advertising
Ad formats we run on Facebook
Organic reach gets you in front of followers. Advertising gets you in front of customers. Every campaign is built with tracking first, so you see the cost per lead, not just the clicks.
Lead ads
Instant forms inside Facebook, pre-filled, synced to your inbox or CRM.
Traffic and conversion ads
Send buyers to a landing page, tracked by the pixel to the form or sale.
Retargeting
Show offers to people who visited your site, watched a video or engaged with the page.
Local awareness
Reach everyone within a radius of your location, with directions and call buttons.
Catalog and Shop ads
Dynamic product ads for ecommerce, retargeting abandoned carts.
Video and Reels ads
Short vertical video placed across Facebook and Instagram feeds and Reels.
How it works
Audit, set up, publish, report
Audit and goals
Your page, your competitors and your audience, then measurable goals: followers, engagement, leads or sales.
Setup and strategy
Page optimized, tracking installed, content plan and posting cadence set, ad audiences built.
Publish and advertise
Content created and scheduled, community managed, campaigns launched and tested.
Report and refine
Monthly reporting on reach, engagement, leads, spend and revenue, with the plan adjusted to what resonates.
Social and search
How Facebook helps your Google rankings
Likes and shares are not a direct Google ranking factor, and anyone who tells you otherwise is selling something. What social does is feed the things Google does reward: traffic to your site, searches for your brand, mentions and links when content gets shared, and consistent business information everywhere. Engaging, informational posts with clear calls to action establish authority, get referenced in articles and blogs, and send visitors to your pages.
- Content planned once and used on your site, your page and your email
- Business information kept consistent with Google Business Profile and citations
- Reported alongside SEO and Google Ads, one team, one meeting
Do it yourself
8 rules for a Facebook presence that works
- 01Complete every section of the page
About, services, hours, location, phone and website. Incomplete pages rank lower in Facebook search and look abandoned.
- 02Post consistently, not constantly
Three to five quality posts a week beat daily filler. Mix offers, behind the scenes, customer stories and useful tips.
- 03Use video and Reels
Short vertical video gets the most reach on Facebook today. Phone footage is fine; captions are essential.
- 04Reply to everything
Comments, messages and reviews, fast. Response time is shown on your page and judged by customers.
- 05Install the pixel before you advertise
Without it, ads cannot be optimized for results or retargeted. It takes an hour and pays for itself immediately.
- 06Boost less, campaign more
The Boost button is the most expensive way to advertise on Facebook. Build campaigns in Ads Manager with real objectives and audiences.
- 07Ask for recommendations
Facebook recommendations show on your page and in search. Ask happy customers the same way you ask for Google reviews.
- 08Keep admin access in order
More than one admin, business-owned assets, two-factor on every account. Lost pages are the most common support request we get.
Results
Social campaigns that grew the business
Clients where social advertising and content ran alongside SEO.
Non-profit
+286%more users
Facebook Advertising Grows a Non-Profit's Audience 286%
New users up 318% and sessions up 227% from targeted Facebook campaigns.
Read the case studyHealth & wellness
+130%more sessions
Cryotherapy Spa Uses SEO to Spur Growth
Users up 117% and new users up 115% for a single-location spa.
Read the case studyReligion
+246%more users
Church Sees More Rankings and More Attendees
Sessions up 255% and page views up 194% for a local congregation.
Read the case studyHospitality
+87%new users
SEO for a Casino Hotel Brings Visitors From Across the Country
Users up from 15,674 to 19,402 and page views up 124% for Triple Crown Casinos.
Read the case studyAutomotive
+177%more sessions
Local SEO Helps an Auto Repair Shop Gain Over 160% in Traffic
New users up 161% and page views up 73% from local and organic SEO.
Read the case studyMedical
+1,052%appointment requests
Content Marketing Grows a Medical Practice More Than 1,000%
Goal conversions up 670%, keywords in the #1 position up 102%, and 35 featured snippets won.
Read the case study
Facebook marketing questions
Frequently asked questions
01Does Facebook marketing help my Google rankings?
Not directly. Likes and shares are not a Google ranking factor. Facebook helps rankings indirectly: it sends traffic, builds brand searches, earns mentions and links when content is shared, and keeps your business information consistent, all of which Google does reward. We integrate Facebook with your SEO so the content works in both places.
02How much does Facebook marketing cost?
Page management is quoted monthly by posting cadence and whether advertising is included. Meta ad budgets are paid to Meta separately and start small; many local businesses see results from a few hundred dollars a month once targeting and the pixel are set up. We recommend a budget after a free analysis.
03Do you run Instagram too?
Yes. Facebook and Instagram advertising run from the same Meta account and are usually managed together. Organic Instagram management is a separate service and we recommend it when your business is visual. See our Instagram marketing page.
04What is the Meta pixel and do I need it?
A small piece of code on your website that tells Meta which visitors took which actions. It is what makes retargeting, lookalike audiences and conversion optimization possible. Every advertiser needs it, along with the conversions API for accurate tracking on modern browsers.
05Can you take over an existing page?
Yes. We audit the page, clean up the information, secure admin access in Business Manager, and keep the followers and history. If you have lost access to a page, we can usually help recover it.
06How do I measure whether it is working?
Reach, engagement and follower growth tell you about the page. Leads, calls, purchases and cost per result tell you about the business. We report both monthly, alongside your Google Ads and SEO numbers if we manage those.
Free Facebook analysis
Put Facebook to work for your business.
Tell us about your business and your Facebook page, if you have one. We will analyze where you stand, recommend a program and a budget, and quote it.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404