Legal SEO results

Attorney and Law Firm SEO Case Studies

Search engine optimization for attorneys has many moving parts, and any one of them can make or break a campaign. These are the numbers from firms that trusted us with theirs.

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Understanding legal terms and writing content for real prospective clients is essential. We know how to optimize a law firm website to stand out in local search, where most legal clients are found, and how to build the authority that competitive practice areas demand. We have worked with criminal defense, personal injury, family law, government contract and general practice firms.

Below is a sample of our attorney and law-related SEO case studies. Each one links to the full write-up with the strategy, the work and the analytics behind the numbers.

Attorney SEO

The results

Every card links to the full case study with the strategy, the work and the analytics behind the numbers.

All SEO case studies

Why do law firms need SEO?

The way clients find, research and choose a law firm has changed completely. Around 93% of all website traffic originates from Google search, Google Images and Google Maps. For most people, search is how they find legal services, and reviews play a large role in the decision. The right legal SEO strategy tips the scales in your favor.

The most important part of any campaign is measuring the return on your investment of time and money. Choosing the right SEO company is essential to winning the fight against the competition, and every case study on this page shows you exactly how we measure it.

Why the results hold up

Real clients, real analytics, no cherry-picked screenshots

Every number on this page comes from the client's own Google Analytics, Search Console or ranking reports, over a stated period, and the full case study shows the chart.

  • 1
    Reported the way we report to clients

    Year-over-year or period-over-period comparisons, named metrics and the date range.

  • 2
    Work done by our in-house team

    Strategy, content, technical SEO and links are all done in Colorado Springs, never outsourced.

  • 3
    Recognized nationally

    US Search Awards, Landy Awards and Global Marketing Awards wins and finalist placements for campaigns on this site.

Google Partner
BBB Accredited Business, A+ rating
Expertise: Best Web Designers in Colorado Springs
US Search Awards winner
The Landy Awards winner
Global Marketing Awards winner
Small Business Awards: Best SEO Company
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