Case profile
Consistent on-page optimization on a solid keyword strategy grew traffic exponentially year over year. From there, pay-per-click and a content strategy helped the bottom line even more. Eliminating errors and improving the user experience proved successful in goal completions.
The challenge
Government contracting law is a narrow specialty with a small, sophisticated audience. The firm needed to be found for precise regulatory and contract topics, and to convert visitors who arrive with a specific problem. Errors on the site and an awkward user experience were costing it those inquiries.
What we did
- Keyword strategy for government contract law topics and services.
- Consistent on-page optimization month after month.
- Error cleanup and user-experience improvements.
- Google Ads campaigns for the most competitive service searches.
- Content strategy to build authority on regulatory topics.
The results
Organic traffic increased 348%, new users 351% and sessions 420% year over year, instrumental in helping the business thrive. More attorney SEO case studies.
