LinkedIn is where professional and social lives meet: more than a billion members, and the only platform where you can target by job title, company, industry and seniority. For B2B, professional services and recruiting, it is the channel that reaches decision makers. We build the company page, the executive voices, the content and the campaigns.
Executives, managers and specialists use LinkedIn for work, which makes it the most effective platform for B2B marketing and product launches. Targeting by title and company means your budget reaches the people who decide, not the people who scroll.
Google usually shows your LinkedIn page near the top of a search for your company name, and prospects check it before they call. A complete, active company page with real employees behind it is proof the business is what it says.
LinkedIn articles and posts are fully indexed by Google. Long-form content from your company and your people shows up in search, earns links and mentions, and keeps working after it is published.
Business owners are in the business of running their business, and rarely have time to create and post engaging content, answer every message and run the ads properly. Our social team does it for you.
Organic reach gets you in front of followers. Advertising gets you in front of customers. Every campaign is built with tracking first, so you see the cost per lead, not just the clicks.
Single-image, carousel, document and video posts promoted to a targeted feed.
Pre-filled forms inside LinkedIn, synced to your CRM, with the highest B2B conversion rates on the platform.
Direct messages from a named person at your company to a targeted list.
Upload a list of target companies and reach the right titles inside them.
Reach people who visited your site, watched a video or opened a Lead Gen Form.
Promote webinars, events and open roles to the right audience.
Your page, your competitors and your audience, then measurable goals: followers, engagement, leads or sales.
Page optimized, tracking installed, content plan and posting cadence set, ad audiences built.
Content created and scheduled, community managed, campaigns launched and tested.
Monthly reporting on reach, engagement, leads, spend and revenue, with the plan adjusted to what resonates.
Likes and shares are not a direct Google ranking factor, and anyone who tells you otherwise is selling something. What social does is feed the things Google does reward: traffic to your site, searches for your brand, mentions and links when content gets shared, and consistent business information everywhere. Engaging, informational posts with clear calls to action establish authority, get referenced in articles and blogs, and send visitors to your pages.
Logo, banner, tagline, about, specialties, location and website. Incomplete pages rank lower in LinkedIn search and look dormant.
Employees who link their profiles to the page extend its reach and make it credible. Ask everyone, then ask again.
Posts from an executive or specialist reach five to ten times what the company page does. Give them a calendar and help them write.
Articles and newsletters are indexed by Google and earn links. One substantial piece a month beats daily quotes.
Carousel documents and uploaded video get the most reach. Links in the post body get the least.
Thoughtful comments on clients' and prospects' posts build relationships faster than any ad.
It takes minutes and makes retargeting and lead tracking possible when you advertise.
Most reporters use LinkedIn. A relationship there turns into coverage, and coverage turns into brand mentions Google rewards.
Clients where social advertising and content ran alongside SEO.
New users up 351% and sessions up 420% for Excell Consulting.
Read the case studyNew users up 127% for Trilogy Aviation Group, plus the Global Marketing Awards trophy for best SEO travel campaign.
Read the case studyNew users up 344% and 114 keywords in the top five for Melody Living.
Read the case studyUsers up 97% and new users up 98% for a law firm in a competitive market.
Read the case studyTime on site up 206% and conversion rate up 28% for Garden of the Gods Self Storage.
Read the case studyGoal conversions up 670%, keywords in the #1 position up 102%, and 35 featured snippets won.
Read the case studyIf you sell to other businesses, to professionals, or you are hiring, yes. LinkedIn is the only platform where you can target by job title, company, industry and seniority, and the platform people use with a work mindset. For consumer businesses, Facebook and Instagram usually come first.
Both, with people doing most of the work. Posts from executives and specialists consistently reach far more than company page posts. We build the company page as the credible home base and run content calendars for the people who represent the business, including ghostwriting where they want it.
LinkedIn costs more per click than other platforms because the targeting is precise and the audience is valuable. Budgets usually start higher than on Meta, and the cost per qualified B2B lead is often lower than it looks because the leads are the right people. We recommend a budget after a free analysis.
Indirectly, and more than most social platforms. Your company page ranks for your brand name, LinkedIn articles are fully indexed and earn links, employee profiles reinforce the entity Google associates with your business, and journalist relationships produce brand mentions on news sites. We integrate it with your SEO.
Yes. Employer brand content, job post promotion and profile optimization for hiring managers, so candidates see an active, credible company before they apply.
Followers, impressions and engagement for the page and the people; leads, cost per lead and pipeline for the business, with Lead Gen Forms and the Insight Tag tying ad spend to results. Reported monthly alongside your other channels.
Tell us about your business and your LinkedIn page, if you have one. We will analyze where you stand, recommend a program and a budget, and quote it.
Tell us your web address and we will send a plain-English review of what is holding your site back. No cost, no obligation.