Case profile
The site was outdated. We performed web audits, made the site mobile-friendly, fixed technical issues and improved site speed. We implemented structured data, improved interlinking and developed a content-driven strategy. The site and menu were made easier to navigate and optimized for voice search. Different pages were developed for different audiences and needs. We then focused on why this company is better to do business with, establishing trust with customers and search engines, added a virtual video tour of the facility and made the "pay now" and "reserve a unit" buttons easy to find.
The challenge
Self storage is a commodity in search results: every facility lists the same unit sizes. The facility had to rank for the full range of storage searches (RV, boat, climate-controlled, business) and then convince the person who clicks that this is the safer, cleaner, easier place to rent.
What we did
- Mobile-friendly rebuild with technical fixes and speed work.
- Structured data and improved interlinking.
- Separate pages for each storage type and audience.
- Voice-search optimized content and simplified navigation.
- Trust content, a virtual video tour and prominent pay and reserve buttons.
The results
Organic traffic increased 1,170%, time on site 206% and the conversion rate 28%. The campaign was a Landy Award finalist. Read the full campaign write-up.
