Significant, measurable ROI
Every click, call and conversion is tracked back to the keyword and ad that produced it. You know the exact return on ad spend.
Search engine marketing · PPC · Google Partner agency
Paid search that pays for itself
Search engine marketing is the fastest way to page one and the most measurable marketing you can buy. Our Google-certified specialists have run hundreds of PPC campaigns, from local businesses to Fortune 500 companies, with one rule: every dollar reports what it returned.
- 80%+Of inherited ad accounts outperformed within 90 days
- FlatRate, never a percentage of spend
- 25+Years delivering ROI
- 0Setup fees
SEM vs. SEO
What is the difference between SEM and SEO?
With SEM you pay Google or Microsoft to appear in the results. With SEO you earn the organic listings. One is a sprint, the other is a marathon, and a good blend of the two is how businesses grow on search.
| Factor | SEM / paid search | SEO / organic |
|---|---|---|
| Time to page one | Hours | Months |
| How you pay | Per click, to Google or Microsoft | For the work, never for placement |
| Targeting | Keyword, location, device, time, audience, remarketing | Whoever searches the phrase |
| Formats | Text, shopping, display, video, local | Organic listings, map pack, rich results |
| When it stops | The moment the budget does | Rankings persist and compound |
| Seasonal control | Pause and resume campaigns instantly | Always on |
| Best for | Speed, promotions, phrases you do not rank for yet | Durable, lower cost-per-lead growth |
Want the long version? Read PPC vs. SEO: search engine marketing explained, or see our SEO services.
Why paid search
Reach shoppers while they are searching for you
Paid search offers unprecedented transparency: done correctly, it reports the exact return on your ad spend. Done incorrectly, it hands money to Google. The difference is who manages it.
Page one in hours
New business, new product or a new market? Paid search puts you in front of buyers today while SEO builds.
Precision targeting
By phrase, area, device, hour, audience and intent, plus remarketing to people who already visited your site.
Reach the moment of intent
Promote your product to customers at the exact moment they are searching for it, wherever they are.
Builds trust and traffic
Appearing above and beside the organic results reinforces the brand and lifts click-through on both.
Higher conversion rates
Dedicated landing pages, tested ad copy and tight keyword match improve conversion rates, often by 20% or more.
Affordable at any scale
Set the budget you can afford, see what it returns, and scale what works. Effective campaigns get cheaper per lead over time.
The perfect complement
Paid search, SEO, social and content reinforce one another. The best programs run them together.
SEM and advertising services
Every paid channel, managed by certified specialists
Search is the core, but the same team runs shopping, display, video, social and ad operations, so your budget goes where it returns the most.
Google Ads Management
Flat-rate management of search, shopping, display, video and Performance Max campaigns. We outperform over 80% of inherited accounts within 90 days.
Learn moreAds & PPC Services
Google and Microsoft Advertising setup, PPC audits, consultation and monthly management from one of a select number of Google Partners in Colorado.
Learn moreAdvertising Management
Ad operations and website monetization: ad inventory setup, networks, auctions and affiliate programs for publishers and content sites.
Learn moreContent Marketing Strategy
Landing page and content plans mapped to the keywords you bid on, so paid traffic lands on pages built to convert.
Learn moreConversion Rate Optimization
UX studies, landing page tests and funnel fixes that lower your cost per lead without raising the budget.
Learn moreReputation Management
Review collection and Google Seller Ratings that lift click-through and conversions on paid ads.
Learn more
SEM workflow
Strategize, implement, analyze, report. Then repeat.
The same process behind every Infront program, tuned for paid media, where the data arrives daily and the adjustments should too.
Research
Audit of your current accounts, keyword research, content strategy and competitive analysis, including what competitors bid on and pay.
Strategy
A comprehensive plan with measurable goals, budget allocation by campaign and a project timeline.
Landing pages and campaigns
Campaign and ad group build, conversion tracking, landing page copy from the research phase, and A/B tests across ads, assets and pages.
Optimization
Bids, ads, assets and landing pages adjusted weekly. Poor performers closed, promising groups expanded, winners given more exposure.
Analysis and reporting
Regular reporting on the KPIs that matter: cost per lead, conversions, return on ad spend, and what we are changing next.
Are you wasting ad spend?
Pay less to Google. Lower your cost per lead.
Competitor clicks, broad keywords, poor bidding strategies and ads that send traffic to the home page: there are a dozen ways to hand free money to Google. Setting and forgetting an account is the most expensive one. Our job is better leads at a lower cost, and an even playing field with your competition.
- Dedicated Google-certified specialist, recertified every twelve months
- Conversion tracking, call tracking and Analytics configured properly before a dollar is spent
- Weekly optimization of bids, keywords, negatives, ads, assets and landing pages
- A monthly report that shows cost per lead and return on ad spend, not just clicks
PPC management
Affordable, flat-rate management for small businesses up to enterprise accounts. The fee depends on campaigns, platforms and the work involved, never on a percentage of your spend, so we are never rewarded for spending more of your money.
- No setup fees and no long-term contract
- Free consultation and account audit
- You own the ad accounts and the data
- Landing pages and SEO available from the same team
Paid and organic, together
Campaigns that grew the bottom line
Clients where paid search, paid social and content worked alongside SEO.
Government & law
+348%organic traffic
SEO and PPC Grow the Bottom Line for a Government Contract Firm
New users up 351% and sessions up 420% for Excell Consulting.
Read the case studyNon-profit
+286%more users
Facebook Advertising Grows a Non-Profit's Audience 286%
New users up 318% and sessions up 227% from targeted Facebook campaigns.
Read the case studyMedical
+1,052%appointment requests
Content Marketing Grows a Medical Practice More Than 1,000%
Goal conversions up 670%, keywords in the #1 position up 102%, and 35 featured snippets won.
Read the case studyEcommerce
+48%online revenue
Ecommerce SEO Grows Revenue, Users and Page Views
Organic traffic up 46% for Arms of America with link building, citations and product optimization.
Read the case studyReal estate
+1,504%organic traffic
Exponential Growth for a Real Estate Agency During COVID-19
Goal completions up 1,396% and conversion rate up 33% during COVID-19.
Read the case studyHospitality
+87%new users
SEO for a Casino Hotel Brings Visitors From Across the Country
Users up from 15,674 to 19,402 and page views up 124% for Triple Crown Casinos.
Read the case study
SEM and PPC questions
Frequently asked questions
01What is search engine marketing (SEM)?
SEM is promoting a website through paid advertising in search engine results, mainly Google Ads and Microsoft Advertising. At one time the term covered SEO as well. Today SEM means paid search, and the related terms you will hear are PPC, paid search ads, cost per click and search advertising.
02SEM or SEO: which one do I need?
Usually both, in the right proportion. Paid search puts you on page one within hours, targets precisely and stops when the budget does. SEO takes months but keeps producing at a falling cost per lead. We typically use paid search to cover the phrases and seasons SEO has not reached yet, and shift budget as organic rankings grow.
03How quickly will I see results?
Campaigns can be live within days and you will see clicks and leads immediately. We outperform more than 80% of the ad accounts we inherit within 90 days, as the first weeks of data drive bid, keyword and landing page changes.
04What does being a Google Partner mean?
Google Partners pass Google-administered certification exams every twelve months, follow Google-monitored best practices and maintain a minimum client load and performance. Infront Webworks is one of a select number of certified partners in Colorado.
05Do you manage Microsoft, Amazon and social ads too?
Yes. Microsoft Advertising, Amazon Ads, Meta, LinkedIn and YouTube campaigns, geofencing and remarketing can all be run alongside Google Ads, with one report across all of them.
Free PPC audit & quote
Find out what your ad spend should be returning.
Tell us what you sell, where, and what you spend today. We will audit any existing accounts, recommend a budget and quote flat-rate management. No setup fee, no obligation.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404