Case profile
The agency's website was not competitive and was getting almost no traffic. We performed a website audit, built a keyword portfolio and ran a competitor audit, then developed an SEO and digital marketing strategy around target audiences, locations and specialties. We created content for buyers, sellers, age groups, locations, neighborhoods and types of land, highlighted why the agency is better than the competition and focused on client pain points. The site was optimized for user experience, and we added video, remote showings, video meetings and 3D tours to work around COVID-19 restrictions.
The challenge
Real estate search is owned by the national portals. An independent agency wins by being the best answer for specific places and specific buyers, and in 2020 by making it possible to see a property without visiting it. The site had none of that content and little traffic to lose.
What we did
- Website audit, keyword portfolio and competitor audit.
- Content for every audience: buyers, sellers, neighborhoods, land types and age groups.
- User-experience improvements to make listings and information easy to find.
- Video, remote showings, online meetings and 3D tours.
- Local SEO for the agency's markets.
The results
Organic traffic increased 1,504%, goal completions 1,396% and the conversion rate 33% during the pandemic year. More real estate SEO case studies.
