Case profile
Galvan & Gardner began with Infront Webworks in May 2017. They had a newly designed website that was not optimized and poorly constructed, and needed help with their overall online presence from local to organic search. From a search perspective, only the brand name was working for them, and several on-site and off-site issues were holding the site back. The request: improve the focus on rental property management keywords and overall visibility.
The challenge
Issues faced when the SEO project started:
- On-site implementation focused on the brand and nothing else.
- An SSL certificate installed improperly, causing duplicate-content issues.
- Broken links and broken image links.
- Technical problems from a poor Joomla implementation and a lack of updates.
What we did
- On-site optimization: anchor text, duplicate content resolution, meta tags, heading and content optimization, image and link titles, interlinking, redirect fixes, robots.txt, semantic content strategy, local schema, XML sitemap, SSL fix and site speed.
- Off-page optimization: Google Business Profile, NAP consistency audit and cleanup, backlink building, social signals and YouTube video optimization.
- Monthly review of rankings for property management keyword variations.
The results
From May 2017 through March 15, 2018 organic traffic improved 525.59%, and the site secured page-one placement for many variations of its main property management keywords.
Local map listing views also improved month over month throughout the campaign.
Before Infront, Galvan & Gardner was not ranking for property management keywords at all. Steady SEO produced page-one placement, a large increase in organic ranking power and more homes under management. They remain a client in our fully managed SEO program.
“The number of interview requests we receive daily is a clear testament that their services are working.”