Case profile
The client came to Infront to develop an organic search strategy to gain visibility and rankings in Buffalo, Cody, Sheridan and Powell, Wyoming, and to attract buyers from outside the state. They wanted to be the real estate office of choice in Northern Wyoming. The strategy focused heavily on local search. Because the brokerage had little to no search presence, we targeted high-priority local keywords and also structured keywords for buyers interested in the area and the type of home they wanted. We started a blog to widen the long-tail while the high-profile keywords, which take longer, matured. Between January and June 2020 the client reported a 33% growth in revenue and 20% growth in leads and inquiries.
The challenge
Four small markets, a national portal on every search and buyers who live hundreds of miles away. The brokerage had to be the local authority in each town and the first stop for people relocating to Wyoming, starting from almost nothing.
What we did
- Local SEO and Google Business Profile work for each of the four cities.
- Keyword structure targeting out-of-state buyers by area and home type.
- Blog content to capture long-tail searches while head terms matured.
- On-page optimization of listing and community pages.
- Revenue and lead reporting from the client to measure business impact.
The results
Organic new users increased 103%, organic sessions 92% and revenue 33%, with leads and inquiries up 20%. The campaign was a 2020 US Search Awards finalist. More real estate SEO case studies.
