Short bursts, maximum impact
Consumer attention is the scarcest commodity in marketing, and X needs only seconds of it. Text, images, short video and links, read, shared and clicked through to your site.
X (Twitter) marketing · Real-time engagement · X ads
X marketing for brands with something to say every day
X, formerly Twitter, runs on short bursts of attention: news, customer service, opinions and offers, read and shared in seconds. For brands that can keep up, it is the fastest way to reach customers, journalists and industry voices in real time, and posts show up in Google search. We set the voice, run the account and handle the conversation.
- Real timeThe platform for news, service and conversation
- PressWhere journalists and industry voices gather
- SearchPosts are indexed and shown in Google
- ServiceCustomers expect replies in hours, not days
Why X
Why X belongs in your marketing
Customer service and PR, in public
X is where customers ask, complain and praise, and where the answer is seen by everyone watching. Handled well, it is the best customer service showcase you have, and the ideal channel for news when traditional media is not responding.
Reach beyond your followers
A repost from an established account puts your content in front of its entire audience. Engaging posts that earn reposts bring new followers, journalists and customers who never searched for you.
X marketing services
Everything your X presence needs, managed
Business owners are in the business of running their business, and rarely have time to create and post engaging content, answer every message and run the ads properly. Our social team does it for you.
01Profile and voice (5)
- Profile setup, bio, header and pinned post
- Brand voice and content guidelines
- Verification and account security
- Link, location and contact details
- Lists and monitoring setup
02Content and engagement (6)
- Daily content calendar
- Posts, threads, images, polls and short video
- Scheduling and real-time posting for news and events
- Community engagement and replies
- Hashtag and trend monitoring
- Industry and journalist relationship building
03Customer service and reputation (5)
- Mention and DM monitoring with response times
- Public and private issue handling playbooks
- Escalation to your team
- Brand and competitor listening
- Crisis response support
04X advertising and reporting (6)
- Promoted posts and video ads
- Follower and website traffic campaigns
- Keyword, interest and follower-lookalike targeting
- Conversion tracking with the X pixel
- Monthly report: followers, impressions, engagement, link clicks and conversions
- Reported alongside your other channels
X advertising
Ad formats we run on X
Organic reach gets you in front of followers. Advertising gets you in front of customers. Every campaign is built with tracking first, so you see the cost per lead, not just the clicks.
Promoted posts
Your best posts shown to a targeted audience beyond your followers.
Video ads
Short video in the timeline, with view and click tracking.
Website traffic campaigns
Optimized for clicks to a landing page, tracked by the X pixel.
Follower campaigns
Grow a relevant audience by interest, keyword and lookalike.
Keyword targeting
Reach people posting or searching about specific topics in real time.
Event and trend targeting
Be present during the conversations your customers are already in.
How it works
Audit, set up, publish, report
Audit and goals
Your page, your competitors and your audience, then measurable goals: followers, engagement, leads or sales.
Setup and strategy
Page optimized, tracking installed, content plan and posting cadence set, ad audiences built.
Publish and advertise
Content created and scheduled, community managed, campaigns launched and tested.
Report and refine
Monthly reporting on reach, engagement, leads, spend and revenue, with the plan adjusted to what resonates.
Social and search
How X helps your Google rankings
Likes and shares are not a direct Google ranking factor, and anyone who tells you otherwise is selling something. What social does is feed the things Google does reward: traffic to your site, searches for your brand, mentions and links when content gets shared, and consistent business information everywhere. Engaging, informational posts with clear calls to action establish authority, get referenced in articles and blogs, and send visitors to your pages.
- Content planned once and used on your site, your page and your email
- Business information kept consistent with Google Business Profile and citations
- Reported alongside SEO and Google Ads, one team, one meeting
Do it yourself
8 rules for an X presence that works
- 01Decide what you are for
News, help, humor, expertise. Accounts with a clear purpose get followed; accounts that post everything get muted.
- 02Post daily, reply hourly
X rewards presence. If you cannot reply the same day, the account hurts you more than it helps.
- 03Lead with the point
The first line is the whole post for most readers. Say the useful thing first and link after.
- 04Use images and short video
Posts with media get several times the engagement of text alone.
- 05Engage with bigger accounts
Thoughtful replies to industry voices and journalists earn reposts and followers faster than anything you post alone.
- 06Pin your best offer
The pinned post is the first thing a visitor sees. Keep it current.
- 07Handle complaints in public, resolve in private
Acknowledge fast where everyone can see it, then move to DMs to fix it.
- 08Keep admin access in order
Shared logins and lost phones lose accounts. Use delegated access and two-factor on everything.
Results
Social campaigns that grew the business
Clients where social advertising and content ran alongside SEO.
Hospitality
+87%new users
SEO for a Casino Hotel Brings Visitors From Across the Country
Users up from 15,674 to 19,402 and page views up 124% for Triple Crown Casinos.
Read the case studyPrivate aviationAward
+109%organic traffic
Private Jet Charter Wins a Global Marketing Award for SEO
New users up 127% for Trilogy Aviation Group, plus the Global Marketing Awards trophy for best SEO travel campaign.
Read the case studyGovernment & law
+348%organic traffic
SEO and PPC Grow the Bottom Line for a Government Contract Firm
New users up 351% and sessions up 420% for Excell Consulting.
Read the case studyNon-profit
+286%more users
Facebook Advertising Grows a Non-Profit's Audience 286%
New users up 318% and sessions up 227% from targeted Facebook campaigns.
Read the case studyMedical
+1,052%appointment requests
Content Marketing Grows a Medical Practice More Than 1,000%
Goal conversions up 670%, keywords in the #1 position up 102%, and 35 featured snippets won.
Read the case studyReal estate
+1,504%organic traffic
Exponential Growth for a Real Estate Agency During COVID-19
Goal completions up 1,396% and conversion rate up 33% during COVID-19.
Read the case study
X marketing questions
Frequently asked questions
01Is X still worth it for business?
For brands with news, opinions, events or customer service to handle in public, and for anyone who wants journalists and industry voices to notice them, yes. For local consumer businesses that mostly need leads, Facebook, Instagram and Google come first. The free analysis tells you which.
02Is it X or Twitter?
Twitter was renamed X in 2023. Most people still say Twitter, the posts are still widely called tweets, and the platform works the same way for marketing. We use both names so nobody is confused.
03Does X help my Google rankings?
Indirectly. Follower counts and reposts are not ranking factors, but X posts are indexed and can appear in Google results for your brand, and the traffic, mentions and links that come from an active account are things Google rewards. We integrate it with your SEO.
04How much time does X take?
More than most platforms, because it is real time. Daily posting and same-day replies are the minimum. That is the main reason businesses hand it to us: a monitored account with a response-time standard, in your voice.
05How much does X marketing cost?
Management is quoted monthly by posting cadence, monitoring hours and whether advertising is included. Ad budgets are paid to X separately. Many clients run X as part of a multi-platform program rather than on its own.
06Can you use X for customer service only?
Yes. Some clients want monitoring, replies and escalation without a content program. We set response-time standards, playbooks for common issues and a hand-off to your team for anything that needs it.
Free X analysis
Put X to work for your business.
Tell us about your business and your X page, if you have one. We will analyze where you stand, recommend a program and a budget, and quote it.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404