PPC audit
A free, line-by-line review of any Google Ads or Microsoft account: wasted spend, Quality Scores, structure, tracking and what we would change first.
PPC services · Google Ads & Microsoft Advertising
Pay-per-click services from certified specialists
PPC audits, campaign setup, monthly management and consultation for Google Ads, Microsoft Advertising and every major paid platform. One of a select number of Google Partners in Colorado, recertified every twelve months, managing campaigns to Google-monitored best practices.
- 12 moGoogle recertification cycle, every specialist
- 8Paid platforms managed
- FreePPC audit of any existing account
- 0Setup fees
PPC services
Audit, setup, management or consultation. Your call.
Need a team to manage the monthly budget? A consultation on getting more return from the spend? Help finding your target audience? Choose the piece you need, or all of it.
Campaign setup
Account structure, keyword research and match types, ad copy and assets, audiences, conversion tracking and budgets, built right from day one.
Monthly management
Weekly optimization of bids, keywords, negatives, ads, assets and landing pages, with a monthly report and strategy meeting, at a flat monthly rate.
PPC consultation
Strategy, training and second opinions for in-house teams that run their own campaigns. By the hour or on retainer.
Landing pages and conversion optimization
Pages built for the phrase you bought, tested against each other, so paid traffic converts instead of bouncing.
Remarketing and audiences
Display, search, video and social remarketing to people who visited and did not convert, plus customer-match and lookalike audiences.
Shopping and product feeds
Merchant Center setup, feed optimization and Shopping and Performance Max campaigns for ecommerce.
Geofencing and local campaigns
Location-targeted search, Local Services Ads and geofenced display for businesses that serve a specific area.
Quality Score
Need help with your Quality Scores?
When did you last check your keyword Quality Scores?
If the answer is not "within the last few weeks", you are likely spending more than you need to. Google rates every keyword from 1 to 10. A higher score earns more exposure, better ad positions and a lower cost per click, which is how a properly optimized account outranks a competitor who bids more but scores lower.
Every Google Ads and Microsoft Advertising advertiser should know what moves the score:
01
Expected click-through rate
How likely your ad is to be clicked for that keyword, based on history.
02
Ad relevance
How closely the ad copy matches what the searcher typed.
03
Landing page experience
How relevant, useful and fast the page is for that search.
Are you using ad assets?
Ad assets (Google used to call them extensions) show extra information with your ad and give people more reasons to click. Two effects: better visibility, because between two ads with equal bid and quality, the one with more expected impact from assets ranks higher, and better return, because a higher click-through rate means more traffic for the same budget.
SitelinksCalloutsStructured snippetsCall assetsLocation assetsPrice assetsPromotion assetsImage assetsLead form assetsBusiness name and logo
Platforms
Google Ads and Microsoft Advertising, plus everywhere else your customers are
Google Ads
Search, Shopping, Performance Max, Display, YouTube, Demand Gen and Local Services Ads. The largest audience and the most buying intent.
Google Ads managementMicrosoft Advertising
Bing, Yahoo, DuckDuckGo and the Microsoft network. Less competition, often a lower cost per click for the same phrases, and import tools that mirror your winning Google campaigns.
Also managed:
Amazon AdsMeta (Facebook and Instagram) adsLinkedIn adsYouTubeLocal Services AdsGeofenced display
PPC strategy
An integrated PPC strategy, built for your business
We take the time to understand your business, goals and target audience, then build a strategy specifically for it. These are the eight parts every one of them has.
- 01Goals and KPIs
Leads, calls, sales or sign-ups, with a target cost per acquisition. Everything else is designed backward from this.
- 02Audience and intent
Who is searching, what they want, and where in the buying process they are. If you are having difficulty finding your perfect target audience, this is where we find it.
- 03Keyword research and match types
Phrases worth buying, phrases to exclude, and the match types that keep the two apart.
- 04Account structure
Tight ad groups with ads written for each theme, so Quality Scores stay high and reporting stays readable.
- 05Budget and bidding
A budget that buys real data, a bid strategy matched to the goal, and pacing that does not run out on the 20th.
- 06Landing pages
One page per theme, built to convert and fast enough to pass Google's landing page experience test.
- 07Tracking
Forms, calls, chats and purchases tracked and attributed before launch, in Google Ads and Analytics.
- 08Testing cadence
Ads, assets and pages tested on a schedule. Winners scaled, losers retired, and the account never left to drift.
Setting and forgetting is a big mistake
If you do not have a PPC specialist on staff, work with a team that does
Google Ads is extremely effective when properly implemented and expensive when it is not. Like every Google product it evolves constantly, cost per click changes regularly and an account that is not monitored is not getting its best conversions or return. Our team recertifies yearly, follows Google-monitored best practices and maintains the minimum client load Google requires of its partners.
- Ad copy optimized with keywords for the spend, monitored as cost per click moves
- Brand awareness, new leads and revenue tracked separately, so each campaign is judged on its own goal
- The best-qualified leads, not just the most clicks
- Certified Google Ads managers on every account
PPC management
Flat priced so you can plan the marketing budget and ad spend with certainty. The fee depends on campaigns and platforms, never on a percentage of what you spend.
- Free audit and consultation first
- No setup fees, no year-long contracts
- You own the accounts and the data
- Setup-only and consultation quoted by the project
Results
Paid campaigns that paid off
Documented client results across paid search, paid social and the organic work that ran alongside.
Government & law
+348%organic traffic
SEO and PPC Grow the Bottom Line for a Government Contract Firm
New users up 351% and sessions up 420% for Excell Consulting.
Read the case studyNon-profit
+286%more users
Facebook Advertising Grows a Non-Profit's Audience 286%
New users up 318% and sessions up 227% from targeted Facebook campaigns.
Read the case studyEcommerce
+48%online revenue
Ecommerce SEO Grows Revenue, Users and Page Views
Organic traffic up 46% for Arms of America with link building, citations and product optimization.
Read the case studyHospitality
+87%new users
SEO for a Casino Hotel Brings Visitors From Across the Country
Users up from 15,674 to 19,402 and page views up 124% for Triple Crown Casinos.
Read the case studyReal estate
+1,504%organic traffic
Exponential Growth for a Real Estate Agency During COVID-19
Goal completions up 1,396% and conversion rate up 33% during COVID-19.
Read the case studyMedical
+1,052%appointment requests
Content Marketing Grows a Medical Practice More Than 1,000%
Goal conversions up 670%, keywords in the #1 position up 102%, and 35 featured snippets won.
Read the case study
PPC questions
Frequently asked questions
01What are PPC services?
Everything involved in paid advertising where you pay per click: auditing accounts, researching keywords, building campaigns, writing ads, setting bids and budgets, building landing pages, tracking conversions and optimizing it all every week. We provide each as a standalone service or as flat-rate monthly management.
02Is this different from your Google Ads management?
Google Ads management is our flat-rate program for running Google accounts month to month. This page covers the wider menu: audits, setup-only projects, consultation for in-house teams, Microsoft Advertising, Amazon, social and remarketing, and the landing page and tracking work around them.
03Is Microsoft Advertising worth it?
For most search advertisers, yes. The Microsoft network has less competition, so the same phrases often cost less per click, and its import tools let us mirror a winning Google campaign in an afternoon. We usually add it once the Google account is profitable and report both together.
04What is a Quality Score and why does it matter?
Google rates every keyword from 1 to 10 on expected click-through rate, ad relevance and landing page experience. Higher scores earn better ad positions at lower cost per click, which is how a well-run account outranks a competitor who bids more. If yours have not been checked in the last few weeks, you are probably overpaying.
05How often should a PPC account be optimized?
Weekly at minimum. Google Ads changes constantly, competitors adjust bids and cost per click moves. Setting and forgetting is the most expensive mistake in paid search.
Free PPC audit
Find out more about PPC for your business.
Tell us which platforms you run or want to run and what you spend. We will audit any existing accounts for free and quote the services you need, whether that is setup, management or an hour of advice.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404