Search engine optimization
Technical SEO, keyword strategy, content and links that earn organic rankings for Madison and national terms.
SEO company · Madison, WI
Madison SEO company: search engine optimization for Wisconsin businesses that want to grow
Madison is a university town, a state capital and a healthcare and biotech hub at the same time, which makes its search results more competitive than its size suggests. We help Madison and Dane County businesses rank with strategy-first SEO, Google Ads and social media from a senior in-house team.
- 25+Years of SEO results
- Top 10US SEO agency, Clutch
- 250+Five-star client reviews
- A+BBB rating, Google Partner
Madison SEO
Why Madison businesses choose Infront
Our team is 100% in-house: SEO specialists, website designers and online marketing veterans, every one with at least six years of agency-level experience. There are no year-long contracts and no outsourcing. We have the case studies that show results and the process to reproduce them on your website.
Transparency is a big one for us. You will always know what we are working on through a real-time dashboard, and your specialist meets with you monthly to review results and the plan for the next month. Everything we do has a purpose: the quickest path to return on investment for your Madison business, within your budget.
How we work with Madison clients
Infront is headquartered in Colorado Springs, Colorado, and serves Madison by video, phone and a real-time dashboard. Specialists who have ranked sites in the Madison market bring local citation sources, link resources and market knowledge with them.
- Video kickoff and monthly reviews on your schedule
- Dashboard access any day of the month
- Call (719) 577-4404 for a free consultation
Areas we serve around Madison
Downtown & Capitol SquareUW campus & State StreetEast SideWest SideMiddletonFitchburgSun PrairieVeronaWaunakeeMononaMcFarlandDeForest
Why Infront
What makes Infront a leader in Madison, WI SEO
- 1100% in-house team
Leading SEO experts, website designers and online marketing veterans, all employed by Infront. Nothing is outsourced and there are no interns on your account.
- 2No year-long contracts
We know you will want to stay based on your results, so programs run month to month after onboarding.
- 3Senior specialists only
Every specialist has at least six years of agency-level experience. Some have more than twenty.
- 4Local, ecommerce and enterprise
Experts in local marketing, website design, ecommerce SEO and enterprise-level search for companies in Madison.
- 5Case studies that show results
Documented, award-winning results and the process to reproduce them on your website.
- 6Transparency
A real-time dashboard shows what we are working on and how you rank. We are an extension of your team, from reporting to communication.
- 7Strategy first
Not generic, timeline-focused SEO. Everything we do has a purpose: the quickest path to return on investment, within your budget.
- 8Custom to your situation
Every website is different. This is not check-the-box SEO; it is strategy-derived marketing built around your KPIs.
Dr. Doug Weiss, Heart to Heart Counseling, on the results of working with Infront.
Infront Webworks has given our company amazing results. They have far exceeded our expectations and I wanted to thank them for their excellent work. We saw notable results quickly and they have continued to increase over the last year.
Digital marketing services
What we do for Madison businesses
Full-service digital marketing from one in-house team: SEO, paid search, social media, content and websites that work together.
Local SEO & map listings
Google Business Profile, citations, reviews and location pages that put you in the map pack across Madison, WI.
Google Ads & PPC
Paid search on Google, Bing and social, managed by certified specialists for the fastest return.
Social media management
Facebook, Instagram, LinkedIn and more: content, advertising and reporting that drive targeted traffic.
Web design & development
Websites built with SEO from the first wireframe, then hosted and maintained by the same team.
Content & reputation
Content marketing, link building, Core Web Vitals, conversion rate optimization and review management.
The Madison market
Competing for customers in Madison
Madison's economy is anchored by the University of Wisconsin, state government and a large healthcare sector, and it has grown into one of the Midwest's strongest health-tech and biotech corridors, with major employers in Verona, Middleton and Fitchburg. Insurance, credit unions, food and beverage, and a dense professional services market round it out.
Student turnover every fall, a well-educated population that researches before buying, and a ring of suburbs that each have their own map pack all shape how Madison businesses are found. Our programs build localized content for Madison, Middleton, Fitchburg, Sun Prairie and Verona, keep citations consistent across the directories that matter in Wisconsin, and pair local work with the organic rankings that win Dane County-wide terms.
Industries we rank in Madison
Healthcare & dentalBiotech & health techLaw firmsFinancial services & credit unionsReal estate & property managementHome servicesRestaurants & breweriesEducation & nonprofitsManufacturingEcommerce
How it works
Strategize, implement, analyze, report
From the first day we onboard you, multiple specialists are auditing, strategizing, implementing and analyzing your search presence.
Strategize
Your first meeting is with an SEO specialist, not a salesperson. We audit your site, set KPIs and plan the first month before onboarding is finished.
Implement
Technical fixes, keyword portfolio, on-page optimization, listings, content and links, prioritized by what moves your KPIs fastest.
Analyze
A real-time dashboard tracks rankings, traffic and leads across map pack, organic and paid results, plus every directory we list you on.
Report & refine
A monthly meeting with your specialist covers last month's results, next month's plan and your questions. Strategy adjusts as the data comes in.
SEO programs
SEO programs for Madison, WI businesses
Priced on hours, not packages, with no keyword limits. Senior specialists only, nothing outsourced, and a monthly meeting with the people doing the work.
Fully Managed SEO
Our most aggressive program for fast-tracking search ranking growth. Our expert team handles every aspect of your website's SEO, on-site and off-site.
- Every SEO service included, no keyword limits
- Senior specialists only, nothing outsourced
- Monthly strategy meeting with the people doing the work
- Real-time dashboards, 24/7
Collaborative SEO
The same services on fewer hours, including consultation or training for your staff. Ideal for small businesses, in-house teams and agencies.
- Strategy and expert hours for your in-house team
- Keep experts on mature rankings at lower cost
- Step down from Fully Managed as growth plateaus
- Extra manpower for large or technical initiatives
SEO Tools Program
Our full SEO tool suite plus expert monitoring and reporting, for less than half the subscriptions would cost you on their own.
- Up to 250 keywords tracked
- Monthly performance and ranking reports
- Algorithm update impact monitoring by veteran SEOs
- Tips on improving KPIs, goals and placement
Hours depend on your market, the size of your site and the pace of growth you want. Compare all SEO programs.
Case studies
Results we can reproduce for your Madison business
Real numbers from real clients, documented in case studies that have won national awards.
Medical
+1,052%appointment requests
Content Marketing Grows a Medical Practice More Than 1,000%
Goal conversions up 670%, keywords in the #1 position up 102%, and 35 featured snippets won.
Read the case studyDental
+99%organic new users
Dental Practice Doubles Organic Users and Wins the Map Pack
Organic sessions up 81% and goal completions up 17% with local and technical SEO.
Read the case studyLegal
+113%more sessions
SEO Services for Lawyers Increase Leads
Users up 97% and new users up 98% for a law firm in a competitive market.
Read the case studyReal estate
+1,504%organic traffic
Exponential Growth for a Real Estate Agency During COVID-19
Goal completions up 1,396% and conversion rate up 33% during COVID-19.
Read the case studyHome services
+300%contact goals
Carpet Cleaner Triples Contact Requests
Organic traffic up 78% and pages per session up 69%.
Read the case studyReligion
+246%more users
Church Sees More Rankings and More Attendees
Sessions up 255% and page views up 194% for a local congregation.
Read the case study
Credentials
An award-winning team, not a lead-generation front
In business since 1996, Infront holds some of the most prestigious awards and certifications in the industry. When you hire us in Madison, WI, you are hiring seasoned professionals with more than a century of combined experience.
- Ranked top 10 in the US by Clutch and TopAgency
- US Search Awards, Landy Awards and Global Marketing Awards winner
- Google Partner, LSA certified and Google Trusted Verifier agency
- A+ Better Business Bureau rating, 250+ five-star reviews
- More than 65 Google and industry certifications across the team
- In business since 1996, headquartered in Colorado Springs, Colorado
Madison, WI questions
Madison, WI SEO, answered
01Do you have a Madison office?
No. Infront is headquartered in Colorado Springs and serves Madison clients by video, phone and a real-time dashboard, with specialists who have ranked sites in the Madison and Wisconsin markets.
02Do you serve the rest of Dane County?
Yes. Madison programs commonly include Middleton, Fitchburg, Sun Prairie, Verona, Waunakee and Monona, with localized content and citations for each community you serve.
03What other services do you offer?
Google Ads and paid social, social media management, content marketing, conversion rate optimization, reputation management and website design and development.
04Is there a long-term contract?
No. We do not require year-long contracts. Programs run month to month after onboarding.
Free SEO audit
Find out where you rank in Madison, WI, and what it would take to rank higher.
Send us your website and the areas you serve. We will check your rankings, listings and competitors, then quote a program sized to the Madison market. No obligation.
- Free, no-obligation quote within one business day
- Straight answers from the people who will do the work
- Or call sales now: (719) 577-4404