Case profile
The client came to Infront to increase organic traffic and improve rankings in the local map pack, which brings in more walk-ins. The strategy targeted local, specific keywords and added question-and-answer blog content to the site. One of the blogs we created is now the practice's top landing page. The practice ranks in position one for close to 600 keywords, and the client has reported plans to open a second location.
The challenge
Not a stone could be left unturned: the Arizona practice's organic traffic had been flat for years. Walk-ins come from the map pack, and the map pack rewards practices whose websites answer patient questions better than the competition.
What we did
- Local-specific keyword targeting for services and neighborhoods.
- Q&A blog content answering common patient questions.
- Google Business Profile optimization for the map pack.
- Technical SEO improvements.
- Goal tracking for appointment requests.
The results
Organic new users increased 99%, organic sessions 81% and organic goal completions 17%, with roughly 600 keywords in position one. More dental SEO case studies.
