Case profile
Staying ahead of the competition was crucial for this dentist. We needed to strengthen both the local presence and on-site optimization. The new website design incorporated the ranking factors crucial to organic growth. SEO started with a solid keyword portfolio for Colorado Springs SEO, mapped across pages and incorporated throughout the content and layout. We also focused heavily on local SEO, which provided a consistent stream of referral traffic and strengthened organic placement.
The challenge
Parents choose a pediatric dentist from the map pack and reviews, usually on a phone. The practice's previous site was not built for that, and the content did not reflect the services, ages and concerns parents search for.
What we did
- New website designed with on-page ranking factors built in.
- Keyword portfolio mapped across service and age-group pages.
- Content and layout optimized for parents on mobile.
- Local SEO and Google Business Profile optimization.
- Persona-driven content strategy.
The results
Sessions increased 69% with substantial organic growth and a steady stream of local referral traffic. More dental SEO case studies.
