Case profile
In a heavily populated area with a lot of tourism, it was crucial to optimize for both local and national attention. Customized SEO was important to match persona types, the ideal qualified traffic, to the content. We did a top-to-bottom on-page strategy to enhance traffic and improve rankings for each service the practice provides.
The challenge
Las Vegas serves residents and millions of visitors, and a visitor with a dental emergency searches very differently from a local looking for sedation dentistry. The practice needed content and pages for both personas, and rankings that held up against a very competitive market.
What we did
- Persona research: local patients versus visitors with emergencies.
- Content matched to each persona and service.
- Top-to-bottom on-page optimization.
- Local SEO for the practice's location.
- Tracking of emergency dental leads.
The results
Users increased 36% with substantial growth in sessions and emergency dental leads. More dental SEO case studies and our Las Vegas SEO services.
