Free SEO audit & website SEO checker

Find out exactly what is holding your website back

A free SEO audit from senior specialists, not just a software scan. We check your site against the ranking factors that matter, show you where you are doing well, list the issues preventing better rankings, and give you a prioritized to-do list.

What you get

A real audit, read by a real specialist

Most companies prefer to do some of the work themselves or are researching what is preventing their site from ranking. The free audit gives you the map. The report outlines:

01
Where you are winning

The pages, keywords and signals that are already working, so you protect them while you fix the rest.

02
What is stopping you ranking

Technical errors, on-page gaps, speed and mobile problems, thin or duplicate content and link issues, with the fix for each.

03
A grade and a prioritized to-do list

An overall score plus a ranked list: quick wins first, then the bigger technical items, so effort goes where it pays fastest.

I contacted Infront Webworks to audit my website against competitors online and was so impressed I ended up hiring them to do the work. They are doing amazing work on my website's ranking! They are truly SEO experts and I absolutely recommend them!

W. Jackson, Jackson Homes

Request your free SEO audit

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No obligation. See our privacy policy.

What we check

The SEO errors an audit uncovers

With more than 400 organic ranking factors, and more again for local search, the audit focuses on the high-level issues that stop you competing, then goes deeper as you fight for the top spots.

  • Page speed and Core Web Vitals
  • Crawling and indexability
  • URL structure and canonicals
  • Title tags and meta descriptions
  • Headings, copy and content depth
  • Image optimization
  • Mobile responsiveness and usability
  • HTML and code compliance
  • Internal links and broken links
  • Backlink profile and domain authority
  • Schema and rich results
  • Local listings and Google Business Profile
  • Social signals and brand mentions
  • Competitor comparison
Audit levels

Start free. Go deeper when you are ready.

In-depth technical audit

Quoted

For sites already ranking that want the number-one spots, or large sites with complex problems. Every page-level, site-level, link, user-interaction and spam signal below, with an implementation plan.

  • Full crawl and log-level analysis
  • Keyword gap and competitor analysis
  • Written roadmap your team or ours can execute
Ask about a deep audit

Ongoing monitoring

Monthly

Our SEO Tools program puts your site in our tool suite with expert monitoring, 250 tracked keywords and a monthly report, so you catch issues before rankings drop.

  • Rankings and health monitored continuously
  • Algorithm update impact alerts
  • Monthly report with recommendations
See the Tools program
From audit to strategy

The audit is the data. The strategy is the plan.

Once you know what is affecting your rankings, you analyze the results and build a plan around a goal. The goal dictates the strategy. Typical goals after an audit:

  • Rank as fast as possible for as many targeted keywords as possible
  • Win the number-one spot for one specific term
  • Target specific result types (map pack, snippets, video, images) for page one
  • Outrank certain competitors for certain keywords
  • Revive placement that has matured or plateaued
  • Add long-tail and voice-search keywords to a site that already dominates

Say your goal is to rank as fast as possible for as many targeted keywords as possible. You would fix the technical errors first, then find the pages already doing well on page two that a few changes could lift onto page one. The effort is small. The difference in traffic between page two and page one is huge.

KPIs to benchmark before you start

Use Google Analytics and Search Console, both free, to record where you are. Then you can measure the audit's to-do list as you work through it.

  • Total website traffic
  • Traffic from organic search
  • Engagement rate and time on site
  • Top visited pages
  • Core Web Vitals and site speed
  • Leads, calls and sales from search

Why so much of it is about Google

Because that is where the searches are. Engineer a strategy for another engine and you sacrifice about nine in ten searchers.

Approximate worldwide search engine market share, StatCounter.

The full checklist

Everything we check in a full technical audit

You don't have to read it. But if you want to know how deep an in-depth audit goes, here it is, grouped by signal type.

01Page level & technical SEO (19)
  • Keyword in title tag, and title starting with the keyword
  • Keyword in meta description, H1, H2 and H3 tags
  • TF-IDF, keyword density and prominence, LSI terms
  • Content length, depth, recency and update frequency
  • Table of contents, bullets and numbered lists
  • Entity match and topic coverage
  • Loading speed and HTML errors (W3C validation)
  • Rel=canonical, duplicate content and syndicated content
  • Image optimization and multimedia
  • Schema markup and rich results
  • Internal links: number, quality, broken links, anchor text
  • Outbound links: number, quality and theme
  • Mobile usability and hidden text on mobile
  • Content hidden behind tabs
  • URL length, path, keyword in URL
  • Page age, historical updates, priority in sitemap
  • Reading level, grammar and spelling
  • Affiliate links and parked domains
  • Page-level PageRank and domain authority
02Site level (14)
  • Unique value and insight
  • Contact page, terms of service and privacy pages
  • Site architecture, breadcrumbs and sitemap
  • TrustRank score and site reputation
  • Frequency of website updates
  • Uptime and server location
  • SSL certificate
  • Duplicate meta information
  • Use of Google Analytics and Search Console
  • User reviews
  • Mobile and desktop site speed
  • Core Web Vitals
  • User experience and usability
  • YouTube and video presence
03Backlinks (12)
  • Number of linking root domains and total links
  • Authority of linking pages and domains
  • Topical relevance of linking sites
  • Anchor text diversity and keyword anchors
  • Links from .edu, .gov and authoritative sources
  • Contextual links versus footer and sidebar links
  • Link velocity and natural growth
  • Nofollow, sponsored and UGC ratios
  • Links from competitors' linking domains
  • Toxic, spammy and paid links
  • Unlinked brand mentions
  • Disavow file status
04User interaction (6)
  • Organic click-through rate per keyword and overall
  • Bounce rate, dwell time and pogo-sticking
  • Direct and repeat traffic
  • Chrome bookmarks and blocked sites
  • Comments and engagement
  • RankBrain and behavioral signals
05Google-specific algorithm signals (10)
  • Query deserves freshness and diversity
  • User browsing and search history
  • Featured snippets and top stories
  • Geo-targeting and local searches
  • Safe search and YMYL topics
  • DMCA complaints
  • Transactional and shopping results
  • Image and video results
  • Brand preference and single results for brands
  • Historical penalties and updates
06Brand signals (7)
  • Brand-name anchor text and branded searches
  • Brand plus keyword searches
  • Facebook page and likes, Twitter/X followers, LinkedIn company page
  • Legitimacy of social accounts
  • Known authorship
  • Brand mentions in top stories and unlinked mentions
  • Brick-and-mortar location
07On-site web spam (11)
  • Thin or low-quality content (Panda)
  • Links to bad neighborhoods
  • Sneaky redirects
  • Popups, interstitials and distracting ads
  • Ads above the fold
  • Over-optimization and meta tag spamming
  • Gibberish or autogenerated content
  • Doorway pages
  • Hidden affiliate links
  • Excess PageRank sculpting
  • IP address flagged as spam
08Off-site web spam (11)
  • Hacked website
  • Unnatural influx or spike of links (Penguin)
  • High percentage of low-quality links
  • Links from unrelated websites
  • Unnatural links warnings and manual actions
  • Low-quality directory links and widget links
  • Links from the same class C IP
  • Poison anchor text
  • Links from articles and press releases
  • Selling links
  • Disavow tool and reconsideration requests
09Local ranking (6)
  • Google Business Profile completeness and categories
  • Reviews: quantity, velocity, rating and responses
  • Local on-page SEO and location pages
  • Local links and citations
  • NAP consistency
  • Behavioral signals and personalization

Doing it yourself is not free SEO. It costs time. When researching errors and tracking progress takes too much time away from your business, our technical SEO team can save you hundreds of hours.

SEO audit questions

Frequently asked questions

01What is an SEO audit?

An SEO audit is a review of everything that affects how a website ranks in search engines: technical health (crawling, indexing, speed, mobile), on-page factors (titles, content, structure), off-page factors (backlinks, citations, brand signals), and, for local businesses, listings and reviews. The output is a list of issues and opportunities, prioritized by impact, that becomes the basis of an SEO strategy.

02Is the SEO audit really free?

Yes. We run a high-level audit before taking on any client, so we are happy to do one for you with no obligation. You get the findings whether or not you hire us. If you want the full in-depth technical audit, we will quote that separately.

03What is the difference between an SEO checker tool and an SEO audit?

An SEO checker is software that scans a page and scores it against a checklist. It is useful for quick wins but it cannot judge intent, content quality, competition or strategy. Our audit uses the same class of tools, which we spend tens of thousands a year on, plus senior specialists who interpret the results and tell you what actually matters for your site and market.

04How long does the free audit take?

Usually a few business days. We look at your site, your competitors and your current rankings, then send the findings and offer a short call to walk through them.

05Do I have to hire Infront Webworks after the audit?

No. Many companies prefer to do the work themselves or already have a team. The audit sets you on your way. If you start with the best-practice and easy items and later need help with the comprehensive technical work, we are here.

06How often should I audit my website?

A full audit once a year, or after a redesign, migration, or a drop in rankings. Between audits, ongoing monitoring catches new errors, broken links and algorithm-update impacts before they cost you traffic. Our SEO Tools program covers that.

Ready when you are

Get your free SEO audit

Tell us your website and we will show you what is holding it back. No cost, no obligation, no software-only scan.

Request my free audit Call (719) 577-4404

Get a free website & SEO audit

Tell us your web address and we will send a plain-English review of what is holding your site back. No cost, no obligation.

Call (719) 577-4404 Get a Free Quote