Case profile
This assisted living community had a website but was not getting found online. We performed a site audit, keyword research and competitor audits, then developed an SEO strategy, made the site easier to navigate and improved the user experience. We optimized local SEO and the Google Business Profile for each community and simplified the forms. We fixed technical errors and made sure the content and visual appeal were better than the competition.
The content focused on why the community was better than the alternatives, and on the people reading it: adult children who are stressed about a parent, and the many ways the community could enrich their parents' lives.
The challenge
Families searching for memory care or assisted living are anxious and comparing several communities at once. Each of this operator's communities needed its own local presence, and the site had to answer hard questions with warmth and clarity while fixing the technical problems that kept it off page one.
What we did
- Site audit, keyword research and competitor analysis.
- Navigation and user-experience improvements, including simplified inquiry forms.
- Local SEO and Google Business Profile optimization for every community.
- Technical error cleanup.
- Content written for families, focused on the community's strengths and on reducing their stress.
The results
Organic traffic increased 315%, new users 344% and 114 keywords reached the top five. More assisted living SEO case studies.
