Case profile
Early in the campaign, this assisted living community needed to increase its online visibility. Through a solid content strategy and on-page optimization we saw immediate improvements. From there we orchestrated a local campaign, adding the business to multiple directories using SEO techniques to improve the local landscape.
The challenge
With an emphasis on memory support care, the community needed sustained inquiries to raise occupancy. Larger operators with more locations dominated local results, and the site's content did not yet explain the community's approach in the words families use.
What we did
- Content strategy for memory care and assisted living searches.
- On-page optimization for immediate gains.
- Local directory campaign for citations and links.
- Google Business Profile optimization.
- Ongoing content to sustain inquiries.
The results
Organic traffic increased 208%, new users 146% and sessions 124%. More assisted living SEO case studies.
