Case profile
When this client started with us, the site had recently been hacked. Spammy pages were indexed while legitimate blog pages were not. We fixed the indexing issue and removed the spam pages from the index. The pages that now index helped not only with traffic but with rankings. We continue to grow the content with question-and-answer pieces to rank for additional variations of the store's keywords.
The challenge
A hack had left the site's index full of junk and its real pages invisible. Until that was cleaned up, every other optimization would have been wasted. The product itself, barcodes, is searched with a long tail of very specific questions the store was not answering.
What we did
- Security and indexing audit after the hack.
- Removed spam pages from Google's index and fixed indexing of legitimate pages.
- Technical SEO cleanup.
- Q&A content for keyword variations.
- Transaction tracking for organic sales.
The results
Organic new users increased 35% in 90 days compared with the previous period, organic sessions 34%, and the store recorded 67 organic transactions. More ecommerce SEO case studies.
