Case profile
When the client came on board in July 2019 after a site rebuild, they wanted to rank for the names of the knife makers they carry. Using long-tail keywords built around each artist's name, we got most of the important names ranking in the top three. Early on we also found a major issue: pages were not being indexed. We worked with the client's development company to fix it, then found many more pages Google could find but had not indexed and requested indexing manually, which steadily raised organic traffic.
The challenge
Collectors search by maker, and a store that carries dozens of makers needs each one to rank. The rebuilt site had an indexing problem that hid much of the catalog from Google entirely, so the first job was diagnosis rather than optimization.
What we did
- Long-tail keyword strategy around knife maker names.
- Diagnosed and fixed the indexing issue with the client's developers.
- Manual indexing requests for pages Google had found but not indexed.
- Product and category optimization.
- Ongoing SEO implementations as the catalog grew.
The results
Organic new users increased 212% year over year, organic sessions 201% and new users by location 71%. More ecommerce SEO case studies.
