Case profile
This retail store was looking for a Colorado Springs SEO partner to elevate its presence in search. We tackled the user experience first to improve time on site and page views. We then ran a local directory campaign, adding the store to relevant websites for links, consistency and domain authority. Website speed was a crucial factor for rankings and for how long visitors stayed.
The challenge
A single storefront competing with chains and delivery apps for "near me" searches. The site was slow, the listings were inconsistent across directories and the pages gave visitors little reason to stay. Foot traffic depends on being the store that shows up and looks open.
What we did
- User-experience improvements to keep visitors on the site longer.
- Local directory campaign for consistent name, address and phone data and links.
- Site speed optimization.
- Google Business Profile optimization with products, hours and photos.
- Content for the categories and brands customers search for.
The results
New users increased 107%, page views 153% and session duration 68%, and the store saw the foot traffic to match. Learn about our local SEO programs.
