Case profile
This brick-and-mortar business specializes in children's gymnastics, offering training, classes and retail gym items. We began with a robust keyword portfolio and page mapping so the content conveyed the right message. Using data from a deep website audit, we started on-page optimization, built local signals through directories, addressed page speed issues and cleaned up redirects. The business is now seeing double the numbers from just a few months earlier.
The challenge
Parents search for classes by age, by program and by neighborhood. The site had a single page for everything, slow load times and redirect chains left over from an earlier platform. Local competitors with better profiles were taking the map pack.
What we did
- Keyword portfolio covering classes, camps, competitive teams and age groups.
- Page mapping and on-page optimization driven by the audit findings.
- Local directory signals and profile optimization.
- Page speed fixes and redirect cleanup.
- Ongoing content for seasonal programs and events.
The results
Over a three-month period, users increased 158%, new users 168% and page views 419%. More retail SEO case studies.
