Case profile
This tow company was a young start-up when it came to us for SEO. The website was in poor shape and needed top-to-bottom optimization to produce rankings that turn into phone calls. We began by establishing a stronger keyword presence, removed some obvious over-optimization, then optimized for local search. The work covered site speed, blog writing and optimization, and off-page signals to grow visibility.
The challenge
Towing is pure local intent: someone is stuck and calls the first result they trust. The site had been stuffed with keywords in a way that was hurting it, loaded slowly on a phone and had almost no local signals. It needed to be cleaned up before it could be built up.
What we did
- Removed over-optimized content and rebuilt pages around a clear keyword plan.
- Local SEO: Google Business Profile, citations and service-area pages.
- Site speed improvements for mobile users calling from the roadside.
- Blog content for the situations that lead to a tow: breakdowns, accidents, lockouts.
- Off-page signals through local links and directories.
The results
In the first three months, users increased 81%, new users 82% and sessions 83%, nearly doubling the traffic that produces calls. More automotive SEO case studies.
