Case profile
This company faced many challenges: its previous web design company had created hundreds of auto websites with the exact same content. From the beginning we noticed many issues with the site. Our primary goal was top-of-page positioning for targeted keywords, which has given the shop a massive boost in organic traffic from Google and other search engines. We provided site audits, keyword research, site and speed optimization, fresh content sitewide, Google Business Profile optimization, 301 redirects, localized search engine submissions and citation building, link building and content marketing to build social signals.
The challenge
Duplicate content across hundreds of shops meant Google had no reason to rank this one. The shop needed original content for every service, a technically sound site and the local signals that make a repair shop the obvious choice when a transmission fails.
What we did
- Site audit and keyword research.
- Fresh, original content across the entire site.
- Site and speed optimization with 301 redirects.
- Google Business Profile optimization, localized submissions and citation building.
- Link building and content marketing for social signals.
The results
Organic traffic increased 3,948%, 181 keywords reached the #1 position and 588 keywords reached the top ten. The campaign was shortlisted for the US Search Awards. Read the earlier Trans Tech Auto & Truck case study.
