Case profile
This RV dealership wanted more sales and leads from the web and hired Infront to raise its keyword positions. A full site audit showed the strategy needed to start with solid link building, on-page execution and user experience. We implemented metadata, local schema and image compression to improve speed, used fresh content to improve keyword rankings and optimized the Google Business Profile for local placement.
The challenge
Dealer websites are often built on shared platforms with thin inventory pages and slow, image-heavy templates. The dealership was competing with manufacturer sites and national marketplaces for the same RV searches. Winning meant making the dealer's own pages faster and more useful than the platform defaults, and being the obvious local choice on the map.
What we did
- Site audit to prioritize technical, content and link opportunities.
- Metadata and local business schema across the site.
- Image compression and speed work on inventory-heavy pages.
- Fresh content around RV types, brands and services to grow keyword coverage.
- Google Business Profile optimization and link building for local authority.
The results
Users increased 51%, new users 54% and sessions 55% in three months, which meant more than 1,000 additional visitors to the dealership's website in a single quarter. See our other automotive SEO case studies.
