Case profile
This Christian charity organization started with many technical errors and slow page speed. Eliminating those issues was the first step, after we built a robust keyword portfolio centered on charities. We then mapped pages to the corresponding keywords and organized the content so it was easy to find and informative. We improved the navigation, optimized for user experience and page speed, and the non-profit saw tremendous growth.
The challenge
Donors and volunteers were searching for the kinds of relief the organization provides and finding larger charities instead. The site's errors and slow pages meant that even people who found it often left. The content was there, but buried in a structure that neither visitors nor search engines could follow.
What we did
- Technical cleanup of crawl errors, redirects and broken pages.
- Page speed improvements across the site.
- Keyword portfolio built around charitable giving and the organization's programs.
- Pages mapped to keywords and content reorganized so each program is easy to find.
- Navigation redesigned for the paths donors and volunteers actually take.
The results
Users increased 154%, new users 170% and sessions 157%, helping the foundation grow its reach and support. More church and religious SEO case studies.
